The digital stratosphere has seriously changed the way we live, work and play. It has had a clear influence on event management, playing a very important role in the planning, preparing and execution of any event.
Before an event gets underway you can register for it online, download the corresponding app, check out the website and much more. However, certain trends can be implemented to improve the actual event itself and help attendees to really enjoy the whole experience.
Listed below are 2 digital techniques designed to help you execute the most advanced event imaginable:
1. Go Mobile
Today, more than 50% of people in the USA and Western Europe use a smartphone. Mobile is a highly convenient way to connect with others on-the-go and consume brands. For this reason, you need to make your event’s content readily accessible on mobile devices.
The first step is to ensure that your website is fully optimised and responsive for mobile usage (check out this guide on how to optimise your website from a technical point of view and this guide on how to improve your ranking in Google).
If you are selling tickets for your event, make sure that you can buy them via mobile or tablet. Also, provide all of the necessary information about your event on your website, such as event agenda, key speakers and official sponsors.
2. Utilise Social Media
As is surely evident by now, social media has had an unparalleled influence over individuals of all generations, and therefore businesses need to capitalise on its influence in order to appeal to the widest audience possible.
Take advantage of Facebook, Twitter and Instagram to spread the word about your event and gain a general idea of how many people will be attending and what they hope to achieve from attending the event. Involve them in the process by inviting them to choose topics and even decide the type of food and drink that will be on offer. This is your chance to build solid relationships before you’ve even met attendees.
During the event, you can update your status, upload photos to your social feeds and establish a hashtag that attendees can use. After the event it’s time to reflect on its success by gathering feedback from attendees that can be used for future events. Thank participants for their time whether through a social media update or thank you email.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency with a wide international client base. Offering the most creative marketing solutions around, this company delivers exceptional results to businesses of all shapes and sizes. Get in touch today if you are seeking services from a contemporary media design agency with a unique, bespoke touch.
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