Writing blog content on a regular basis can be a challenge, particularly if you write for a company blog where you are required to publish content once, twice or even three times per day (or more).
That being said, once you find your rhythm and establish what your audience loves, the content writing process becomes that much easier.
To avoid negatively affecting your conversion rates, read on for our top 3 company blog mistakes that you definitely need to avoid…
1. Writing beyond your vocabulary means
While we all want to sound smart in our content writing, we don’t want to sound pretentious. By using vocabulary that is not a part of your day-to-day life or that you are not accustomed to using, you run the risk of confusing your audience with language they don’t understand or worse still, will bore them. On the other hand, this sort of vocabulary might be second-nature to you, but that doesn’t mean that it’s second-nature to your audience. Choose your wording wisely based on your company brand and the type of audience you are appealing to.
2. Complicating matters
A blog, whether that’s a corporate blog, personal blog or marketing blog, is an online conversation with your audience. It’s a way to share information with your readers without challenging their brains too much or forcing them to think too hard. Keep your writing simple and inviting. Cut down on unnecessary words or phrases and rewrite complex sentences to make them more digestible.
Break up your content into bitesize paragraphs so that there’s plenty of white space and include engaging images to keep everything easy on the eye. Many of the most popular bloggers have got to where they are today due to the simplicity of their content. Even if they are broaching complex subjects, they manage to do so in a way that’ simplified, enjoyable and understandable.
3. Spelling and grammar mistakes
Unfortunately, even the simplest of spelling mistakes can have a huge impact on the success of your content. Audiences will not tolerate spelling or grammar mistakes, and while the (very) odd one might slip through your fingers, it’s absolutely essential to keep them to a minimum. In a world where clickbait, popups and fake news are a big problem, it makes sense that spelling and grammar mistakes are not received well by audiences.
If you’re producing lots of content on a daily basis, have a second pair of eyes proofread that content writing for you for any errors. If you have any grammar questions use a style guide to back up your reservations. There are plenty of tools available online but make sure you use a reliable and professional resource.
You don’t have to be a professional writer to avoid the above company blog mistakes. Attention to detail and meticulous care in your content writing will go a long way in enticing audiences – not just in the short term but for the foreseeable future too.
How can we help?
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If you’re seeking assistance with your content strategy, get in touch to discuss your needs with a member of our team.
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