No matter what anyone tells you, mobile definitely matters. Without a fully optimised, responsive web design that works fluidly across all mobile devices, your business stands little chance of being found, indexed and ranked on Google.
Last year, Google announced updates to its search engine policy, emphasising the importance of a mobile-friendly website. Without one, your website runs the risk of losing out on a huge chunk of potential clients, who are immediately deterred by a website that is not easy to navigate through from a mobile device.
This is particularly crucial for local business, as more than 88% of smartphone users perform Google searches for local businesses from their mobile phones.
So, with that in mind, listed below are 3 critical steps towards mobile success:
1. Size Matters
Mobile phones and tablets are incredibly powerful and have become increasingly advanced over the years in that they can perform the same (if not more) tasks as a desktop PC or laptop. The biggest difference between the two is the size of the screen, where a mobile device’s screen is typically between 5 and 6 inches in size.
With just a few inches of space available, it’s important that your website is free from clutter and unnecessary features. It also needs to load very quickly in order to provide users with a pleasant experience that keeps them browsing for longer (you can learn more about responsive web design here, here and here).
2. Improved SEO
A responsive web design is fantastic for SEO. It’s essential that your website ranks as highly as possible in searches to improve the visibility of your business. A small number of people scroll beyond the first page when performing a search, particularly from a mobile phone. Focus your efforts on improving your SEO results from desktop and mobile to increase the number of clicks to your website.
3. Mobile Discounts
Today’s mobile shoppers are more likely to make a last-minute buying decision based on their interaction with a brand via mobile. Capitalise on this by integrating mobile vouchers into your digital marketing strategy instead of opting for traditional advertising techniques such as newspaper or television advertising, which are usually ignored by today’s modern consumers. Use QR codes to connect with your audience on social media and enhance buying potential.
About 8 Ways Media
8 Ways Media your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Need a powerful marketing strategy that generates premium results? Look no further. Contact 8 Ways Media today for more information, or fill in our quotation form for your free, no obligation quotation.
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