President Barack Obama has been praised by many for being one of the most connected, responsive politicians of his age. He has embraced social media and email marketing like few before him, and continues to keep millions of people inspired and entertained with his online marketing efforts. In particular, Obama’s email marketing efforts continue to outshine any other politician in existence.
Read on for 3 email marketing lessons that we can take from the Obama campaign:
1. Compelling subject lines
As we all know, subject lines can make or break your chances of an email being opened, so tailoring your subject line to your target market while making it compelling enough to be clicked on is absolutely critical.
Many of Obama’s subject lines are so compelling that you feel the greatest desire to click through to discover more. They trigger curiosity in the reader, igniting a desire to immediately open the email and read on.
Some of his most popular subject lines include:
· This is critical
· Not going to happen
· Dinner?
· Let’s meet
· I will never stop fighting
· Say you’re with me
· Hey
· This is important
Obviously, many companies (especially smaller ones) wouldn’t be able to get away with some of the above-mentioned subject lines, and that’s because some of them border on spammy. Since Obama has such a dedicated and loyal following he can easily get away with this, but, as mentioned in this article, tailoring your content and subject lines to your exact target market goes a long way towards enticing them in, connecting with your readers and maintaining their interest in your brand.
2. Great use of Opt-in Forms
Obama’s marketing team places a heavy emphasis on collecting email leads. When you first enter the site, the first thing you see is a box where you are asked to enter your email address and ZIP code. Throughout the site there are various opt-in forms encouraging users to place their email address and get involved, and once signed up, the team are quick to send out targeted email marketing campaigns.
3. Clever follow-ups
As previously mentioned, Obama and his team are very good at engaging with followers, right down to the follow-up. They use thank you and follow up pages every time someone new subscribes, and these pages also encourage users to donate and support the campaign (a bold yet effective move). This is a popular method known as a ‘foot-in-the-door’ technique that begins by asking someone to agree to a small request (in this case, sign up) and then follow up by getting a person to agree to a larger request (in this case, donate).
As you can see there is a great deal that we can learn from Obama’s approach to email marketing, from the way the subject lines are crafted right down to the clever, bold follow-ups. Although your brand might not be as big or well-known as Obama’s, there are still many lessons we can learn from the President’s emails.
About 8 Ways Media
8 Ways Media your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful email marketing campaign by contacting us today – because your business deserves the best.
Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
P.S. Don't forget to check us out on Facebook!
Related articles.
