Setting up a business and spreading the word about it has never been easier. Simply set up a website, establish your product offering and connect your site to a PayPal account. From here, it’s time to spread the word about your business through online marketing.
However, succeeding as a business in the online world isn’t guaranteed. Listed below are 3 online marketing essentials to succeed as a business:
1. Branding
Branding forms the backbone of your business. Without a brand, you stand very little chance of standing out from the competition and gaining a spot under the limelight.
Branding is essentially your promise to your customers. It incorporates everything about your business, from its values and vision to its mission. Your brand is also the physical stuff: your logo, colour scheme and tagline.
Your brand should be visible across all aspects of your business, from your marketing materials (such as business cards) to your social media pages and website. You also need to have a consistent brand voice that is obvious through all content, including your blog content, website copy and any communication that takes place between your business and your clients.
2. Customer Service
Exceptional customer service should be at the forefront of any business’ marketing strategy. People love a positive customer experience, and will always remember and speak positively about a business that has exceptional customer support. It can have a resounding impact on your clientele that maintains their loyalty with your brand.
Likewise, new customers are always on the lookout for businesses with a positive reputation. People will look for reviews and opinions of that company, and are more likely to opt for a company that has a positive reputation. It’s therefore essential that you provide positive customer support at every level of your business, and that you train all employees to handle every type of customer with positivity and politeness.
3. Product Photography
In the digital world, a single photo has the power to make or break a customer’s decision about making a purchase. For this reason, the photography that you include on your website, social media pages and email marketing campaigns needs to be impeccable.
Be sure to have the perfect light and do not overcomplicate your images with too much activity. Focus on quality, not quantity and take a variety of pictures so you can be sure to publish the perfect shot for your next campaign.
We hope this guide will help you to create an organisation that stands out from the crowd and keeps its head well above the water in this competitive business world.
About 8 Ways Media
8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!
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