Spotify is a digital music service that was created in 2006 by Daniel Ek and Martin Lorentzon. The service, which allows people to stream music, podcasts and videos, was launched in 2008. By 2010, it had 10 million active users, and today, more than 75 million active users are subscribed to Spotify.
On Spotify, you can pretty much find anything you want. From inspiring chill out tunes to the latest trending hits, the service really does offer a wide and eclectic selection of music. Millions of people choose Spotify over other music services, such as iTunes, and there are plenty of reasons for this.
Read on for our top 3 online marketing lessons from Spotify:
1. High-Quality Content Always Prevails
Spotify is renowned for its vast catalogue of contemporary music. Whatever you are looking for, you will find it there.
In the same way, if you want to boost traffic to your website you need to create high-quality content on a regular basis. Keep your audience engaged by providing them with interesting and unique content that will give them no reason to look elsewhere.
2. Focus on the Social
Spotify has a ‘friends’ feature which enables you to interact with peers and connect to Facebook friends who are also subscribed to the service. You can recommend music to one another, send music and also browse their music history, making the music-listening experience more social and interactive.
If you want to execute a successful online marketing strategy, you need to be social in everything that you do. Add social media buttons to the pages of your website and email marketing campaigns. Users who want to interact with your brand need to be able to find you on social media; once there, it’s essential that you interact with those users by replying to all comments and engaging in conversations.
3. Branding and Web Design are Essential
Spotify has a stunning layout that is also practical and easy to use. Its use of colour is strategic – the varying shades of black used across the platform are designed to make users feel immersed in the music, enabling the music to stand out against the blackened background.
The design has been likened to that of a movie theatre, ensuring that the movie (or in this case, the music) becomes the experience, not the theatre (or in this case, the platform). A darker colour scheme brings out the artists’ cover art, photography and navigation buttons, making the entire user experience seamless, easy and simple.
About 8 Ways Media
8 Ways Media is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.
To learn more, please visit www.8ways.ch or contact info@8ways.ch.
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