Nowadays, blogging has become an incredibly valuable asset for any business. It possesses endless benefits, and is something that simply shouldn’t be ignored by a company – even if you only post once or twice a week.
If you haven’t yet set up a business blog, perhaps the below 3 points might persuade you otherwise…
Build Authority
By setting up a professional blog thriving with knowledge and information, you will be able to build authority as an industry veteran. There is so much competition in the online world between one business and another, but through a blog you stand a better chance of standing out from the competition and attracting a stronger crowd.
When a potential customer browses the internet and comes across your website, they will be far more likely to choose you over a competitor if they find interesting, up-to-date information about your area of expertise.
To build authority, make sure that all blog content is valuable and useful to readers. It must also be well-written with zero spelling or grammar mistakes.
Attract Google
Business blogging is also a great way to attract Google and other search engines. If you don’t add regular pages to your website, Google will have nothing fresh to crawl and index, which means you won’t rank very well as a result.
By updating your blog regularly, you are essentially feeding Google with this content and giving the search engine something to rank. This in turn provides people with more content to find which will consequently bring more traffic to your website.
Give your Company a Voice
A blog can quickly become your business’ voice, which is great for building brand awareness. By writing in a consistent voice that is linked to your overall brand, people will begin to relate to you on a more personal level, which is an excellent strategy for boosting brand loyalty.
Companies like Krispy Kreme, Google, Amazon and Facebook are all using this strategy, and are doing an amazing job building long-term relationships with their clients. Small businesses can easily adopt the same strategy, provided the voice that they use is the same across all email marketing, social media and website copy.
As you can see, a blog can work wonders for your business. To learn more about content marketing and blogging, visit our news page. Alternatively, get in touch today to learn more about our content marketing services.
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