Millennials have taken over the online world with their Facebook posts, blog posts, Tweets, snaps, pins, grams and much more. This huge group are taking over the marketplace and are soon expected to represent one third of all buying customers.
As every business knows, appealing to the dominant market is essential in maintaining and boosting sales. For this reason, it’s essential that you know how to speak ‘the language’ of millennials to ensure that you are consistently appealing to them and maintaining their interest in your brand:
1. Ensure your communications platform is robust
Millennials are not used to human interaction – they have grown up in an era where services like Netflix, Uber and Amazon are available at their fingertips – services that do not require any human intervention whatsoever. These services fully empower the individual to make his or her own purchasing decisions rather than being persuaded by some pushy over-the-phone or face-to-face salesperson.
As a modern business, you need to ensure that you have a robust, powerful platform that provides automated, multi-channel communication, 24/7. You also need to have the tech skills in place to keep up with today’s demanding business world. That way, if your customers need you for anything, they should be able to get in touch with you via their preferred method of communication, knowing full well that you will swiftly and proficiently respond.
2. Focus on speed
Everything about your business needs to be extremely quick, from your Facebook messaging response rate to your website – and corresponding app loading speed. Millennials are not used to hanging around waiting for anything. If they are disappointed about the speed of a service, they will simply turn to a competitor and Tweet about their disappointment in the process! Millennials are all about convenience, so make their experience with your brand a seamless, smooth and frictionless one, from interacting with your customer support team to buying products and returning goods.
3. Stay afloat of the latest trends
As the saying goes, if you can’t beat them, join them. In this case, it’s essential to remain on top of the latest digital trends if you want to deliver a seamless, smooth and frictionless brand experience. Use a powerful CRM (Customer Relationship Management) platform. This will help you to provide a personalised customer experience when a millennial customer gets in touch. Also, consider joining more modern social media apps such as Tumblr, Snapchat and Periscope. Find as many ways as possible to stay connected to millennials and appeal to their interests.
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