Competing for space in the World Wide Web has never been more challenging. Traditionally, there were far fewer businesses and individuals producing content, but today, thousands of new pages are being added to the internet weekly, so the competition to remain ahead of the game is increasingly tough.
That being said, there are techniques that you can adopt that will enable you to shine above the competition, which are outlined in more detail below:
Page load speed
In an age where everything is available at the click of a button, web designs cannot afford to be slow. If a web page takes less than 3 seconds to load then there is a high chance that the user will exit the site in favour of a competitor, meaning that you have lost out on an easy opportunity to promote your goods or services.
Alternatively, if your website loads quickly people will be far more likely to stay put for longer, especially if it is equally as fast to navigate to individual pages. People are no longer satisfied with a slow loading site speed; they want everything to happen as quickly as possible.
User-Friendly Design
So once people have entered your fast-loading site they then need to be presented with a user-friendly, appealing design. It must be easy on the eye and very clear in its intentions. It must be interesting in nature and easy to navigate through. It must also be free from any errors, such as 404 error pages and broken links.
Simplicity of Information
Keep everything as simple and streamlined as possible, right down to a simple contact form. Keep the information-acquisition process as simple as possible, so that users do not have to complete too many steps to find what they are looking for.
By focusing carefully on the user experience, your visitors will be satisfied, meaning they will be more likely to revisit your website and become paying customers.
Use of Visuals
There is no ignoring the power of the visual. Millennials are far more interested in content that is heavily visual so it’s important that your content marketing is brimming with visual aids, including images, videos and infographics.
A recent study found that the most shared and clicked links on Twitter are images, while Facebook posts with images have been proven to generate more likes, comments and shares. Likewise, blog posts with captivating images have also been found to generate the most traffic.
Quality of Content
Your content needs to be of the highest quality. It needs to be very well written in terms of grammar and spelling, but also interesting in nature with plenty of detail and sources used to verify everything said.
Your writing needs to shine through the page, compelling readers to read right through to the end and take action. Nothing should be compromised; your content should be well researched and thorough to provide absolute value to your readers.
About 8 Ways Media
8 Ways Media is an online media agency providing web design and branding services in addition to content marketing, SEO and more. To learn more, please get in touch!
Related articles.
