Summer is just around the corner and although this is an exciting prospect for some businesses, for others, particularly e-commerce businesses, this can be a stressful time where sales typically experience a drop.
However, this doesn’t mean that you should stop focusing on your marketing channels or promoting your goods or services. In fact, there are plenty of easy ways to improve your marketing this summer:
1. Update your website
This is the perfect opportunity to update your website and ensure that everything is fresh. Sift through old content to ensure that it is still consistent with your branding, business methodology, target market and business offerings. You may even wish to create a ‘What’s New’ page on your website’s homepage that can be updated with the latest products, offerings and goings-on.
2. Get creative with a summer campaign
This is the ideal time of year to get creative with a summer campaign that raises awareness about your brand and gets more traffic flowing to your website. Small and large brands alike use this time of year to create seasonal products, and these products remain highly popular, year in, year out. Companies such as Starbucks with their much-loved Frappuccinos and Krispy Kreme with its highly popular summer menu continue to attract customers in their thousands each summer.
3. Improve your SEO
The summer period is typically quieter for many businesses across the globe so take the time to improve your SEO and boost your ranking even further. There are a number of ways to do this, including by updating your headlines and title tags using keyword-rich phrases, and editing copy to ensure that it contains relevant keywords and high-quality content.
4. Create a summer promotion
As mentioned above, the summer period can be a slow time of year for many businesses, which is why you should create a summer promotion to bring in more traffic and attract more customers. Instead of offering discounts on every one of your products or services, discount certain goods to test the response, or create promotional packages such as Buy One Get One Free. Also, consider creating a loyalty scheme for your most loyal clients. By keeping your customers’ happiness at the forefront of your mind, you will remain at the forefront of their minds the next time they are seeking products or services such as yours.
5. Form partnerships
When you form a partnership with a business that is not in competition with yours, this is a fantastic way to attract the attention of a wider potential target market and demonstrate what you and your business partners can offer each other’s target markets.
How can we help?
If you need help with your next digital marketing campaign, get in touch. We are a leading digital marketing agency with a special focus on branding, web design, User Experience and SEO. We’ve worked with countless brands, large and small, helping them to adjust their approach to marketing and branding for even greater success.
Related articles.
