If you run a small business and want to launch some fun and interesting Halloween-inspired marketing campaigns, read on for 5 ways you can market your business during this spooky time of year!
1. Decorate
Festive decorations are a great way to get people in the right spirit, so don’t underestimate their power! Decorate your store or restaurant with some spooky, autumn-themed decorations. This can be a great way to encourage people inside your store, particularly if kids want to pop inside to take a closer look!
Also, don’t forget to decorate your social media pages and emails! Just a simple pumpkin or Frankenstein image will do the trick, as this shows your customers that you’re enthusiastic about the holidays and encourages them to visit you throughout the season.
2. Host a contest
Halloween is the time of the year when people get dressed up, so what better way to bring out your customers’ creativity than to host a contest for costume makers, pumpkin carvers or chefs!
Use social media to promote the contest and get people to participate by uploading a photo of their creation onto your social pages. Better still, encourage them to visit your store wearing their costumes, then snap their photo and post it onto your social media pages. Don’t forget to include a hashtag to spread the word even further about your contest! Better still, if your products could be used within a Halloween-inspired project, encourage your customers to use your products within their creations! Don’t forget to announce the winner!
3. Change your menu
If you’re a business that sells food or drink, what better way to get people in the spirit of Halloween than to introduce seasonally-inspired flavours? Flavours such as pumpkin, cinnamon and apple are particularly popular at this time of year, and many businesses have capitalised on this by incorporating these flavours into their beverages or food items on a seasonal basis only, which is a superb way to bring in the crowd.
For instance, Starbucks has its very own vampire-inspired Frappuccino, while Krispy Kreme has a full selection of limited edition Halloween treats that are only available until 31st October. Furthermore, if you visit a store in your fancy dress costume, you get a free Halloween activity pack. These are great marketing tactics that truly encourage patrons to visit an establishment, and can easily be replicated by businesses of any size.
4. Throw a party
What better way to bring people into your store than to throw a Halloween party, complete with decorations and delicious treats! This is a great way to encourage people to make a purchase – you should also think about offering some sales, discounts or promotions to those that attend (and make this clear well before the event)!
5. Connect with other businesses
Finally, why not team up with other local businesses during the Halloween season to offer sales, promotions and more? Teaming up with other businesses is a superb way to increase brand awareness and attract the attention of an even wider potential target audience.
Note that the world’s biggest brands use brand partnerships as a way to boost their status and truly expand their clientele – even powerhouse Beyoncé elevates her brand by capitalising on collaborative opportunities.
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