Instagram is one of the world’s most popular social media platforms, so it’s no surprise that countless businesses are using it as a social media strategy. Businesses that use Instagram have demonstrated a boost in engagement levels and brand loyalty, so it’s no surprise that more and more businesses are adding Instagram to their social media repertoire.
Listed below are 5 Instagram tips designed to help you gain the most out of the platform:
1. Branch Out
No matter what kind of business you operate, you can use Instagram to post pictures of anything and everything from art, humour, scenery, quotes, cars, buildings and more. Some of the world’s most popular brands use Instagram to help people to get to know the brand better, and that means incorporating a range of elements – not just those related specifically to your products or services.
For example, American clothing and accessories brand, Anthropologie, often posts quotes, recipes, seasonal fruits, celebrations, competitions, beauty tips, announcements and much more onto its Instagram page. So instead of keeping its photos exclusive to its clothes and accessories, the brand mixes things up considerably to keep users continually inspired.
2. Use Hashtags
Hashtags are a great way to increase the chances of your images being found. This is because thousands of Instagram users resort to hashtags to explore images of people and brands they are not following. Using hashtags truly spreads your picture out to the masses and increases the chances of your brand being found.
3. Get Involved
Instagram is not just about posting your latest photos; it’s also about getting involved by interacting with your followers. Like and comment on other people’s photos, respond to questions and build a rapport with your followers. You can also track your engagement levels by using iconosquare, which gives you key metrics about your Instagram account.
4. Tag your location
Whenever you post an image on Instagram, you can also add a location. This gives your photos some context and enables others to find your images with ease, thus giving your business even greater exposure.
5. Share across other Platforms
Your content doesn’t need to be exclusive to Instagram. To truly spread the word about your business and enhance exposure, it’s definitely worth sharing your photos on Facebook, Twitter, Flickr and any other social platforms you might be present on. This enables you to cross-promote and increase audience awareness.
As you can see, Instagram has the power to truly promote your brand and attract greater traffic back to your website. When used correctly, you can easily spread the word about your business and boost sales.
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About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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