YouTube is a video-sharing website based in California, USA. The website, founded by Steven Chen, Chad Hurley and Jawed Karim in 2005, is today usedbybillionsofpeople internationally, enabling people to upload, view and share videos including TV clips, music videos, video clips and much more.
Countless businesses from across the globe use YouTube to upload videos about their company and promote themselves. This immensely popular and successful website recently revealed some top tips on how to let your videos succeed and flourish:
1. Create a content marketing strategy
Before making your videos, devise a content marketing strategy that is designed to meet your brand’s goals whilst successfully engaging with your audience. Your videos should be designed to bring in new viewers, introduce them to previous content and build a loyal following.
2. Schedule and optimise all content
All content should be scheduled in advance so that you know which videos are going to be released and when. Then you need to successfully optimise them so that you can target the widest audience possible and avoid execution mistakes.
3. Listen to your audience
Some of YouTube’s most successful video channels are very tuned in to what their viewers want to see. The UK’s most subscribed-tochannel,Zoella,which features more than 8 million fans, puts a great deal of effort into tuning into her followers and establishing what content they love.
By scrolling through comments/feedback and establishing what your clients and potential clients want to see, you will be able to find out what’s working (and what’s not) when it comes to successfully marketing your business. This in turn will contribute to better brand awareness.
4. Measure everything
Use YouTube’s comprehensive analytics platform to measure your Key Performance Indicator. Find out what titles received more clicks, which style of video kept viewers interested for longer and which topics boosted engagement.
Analysing the data surrounding your videos will give you a clear insight into your most popular and successful videos, your traffic sources, audience retention levels and much more.
5. Be authentic
Use real department members when recording your videos to showcase your team and reveal your true, authentic selves. Also, show your real offices and business locations. In doing this, viewers will not only feel valued but will also come to trust you more as a brand.
About 8 Ways Media
8 Ways Media is a world-renowned branding and web design agency offering 8 key services including digital marketing, offline marketing and much more. 8 Ways Media also recently introduced its video marketing services. To learn more, contact us today!
Related articles.
