Even a minor lift to your site’s design can make a significant impact on revenue. However, with so many options to choose from, it can be difficult to know where to start and what to focus on.
The most important elements that need your attention are:
1. Focus on mobile optimization
With so many people glued to their mobile phones, it’s vital that your website is mobile-friendly. It must be easy on the eye and easy to navigate through, otherwise users will go elsewhere. Ensure every feature is scroll, swipe and tap friendly.
Google now uses mobile-first indexing, meaning that typically, it uses the mobile version of a site for indexing and ranking purposes.
2. Ensure a fast site speed
Your website needs to load fast if you want to improve both your rankings and user experience. In fact, Google, now includes page speed as an important indicator when it comes to rankings.
If your site is slow, potential users will quickly lose interest. To ensure a fast site-loading speed, ensure all images are uploaded in the correct size, and use an image optimisation plugin to compress files. A number of options include Shortpixel, Smush and reSmush.it.
Other factors that influence site speed include hosting, CDN (content delivery network) and too many plugins.
3. Create clear, concise informational content
When a potential buyer visits your website, can they access all the information they need in a clear and understandable way? Whether you sell clothes or electronics, your potential customers need to know dimensions, colours, materials, and so much more.
Don’t allow any doubt to simmer.
If they can’t find the information they are looking for, they will quickly and easily find an alternative (aka your competitor).
Also, when it comes to content, sometimes, less is more. Create content that’s easy to digest and presented in an accessible way. Think about use of font, colour and positioning, as all of these elements influence the accessibility of the content.
High-quality content is of utmost importance. Not only will this enhance the appeal of your brand to potential buyers, but it will also boost your rankings in search engines.
4. Use social proof
E-commerce is a highly competitive space, therefore cultivating trust with your audience is vital. One method you can adopt is to use social proof. This can be in the form of testimonials, reviews, case studies or feedback from customers, which can be presented on your site. Social proof goes a long way in generating brand trust.
The internet is brimming with options when it comes to plugins for publishing reviews on your website, many of which are free. Whatever option you go for, be sure to keep your reviews up-to-date.
5. Payment options
Your site MUST offer a number of choices when it comes to making a payment.
There are so many choices out there when it comes to payment gateway plugins. Above all else, remember that security comes first, so be sure to use a trusted option that is properly integrated onto your website.
Aside from being able to pay with debit or credit card, you should also offer PayPal as a payment option, as well as split payments, and even Buy Now Pay Later.
Need help with your e-commerce website? Look no further than EWM. With over a decade of experience in the industry, we are ideally placed and highly knowledgeable in all things digital.
We are the region’s go-to marketing agency for all things digital. Contact us today to speak to a member of our team.
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