Email marketing remains one of the most cost-effective and efficient ways to promote your business at any time of the year, but no time is more effective than during the holiday season! Stats suggest that email marketing generates an impressive 4,300% return on investment, which is not bad at all!
But what’s the best way to make your holiday emails sparkle? With a sparkling subject line of course!
Creating captivating subject lines can be a challenge, particularly when you’re under pressure to create content during the busy holiday period.
Here we present you with 5 types of holiday subject lines that are certain to grab your audience’s attention!
1. Use puns
A good holiday pun can quickly grab your readers’ attention and tickle their sense of humour, which will fast inspire them to click on the email and read what you have to say. It’s easy when you know how, so here is our list of holiday-inspired puns to get you started:
- The ghost of Christmas present!
- Yule adore our top present wrapping tips!
- Season’s eatings!
- Rockin’ around the Christmas frock
- Fleece Navidad
- Have a cracker of a Christmas
2. Offer discounts
The holiday season is a time for spending like crazy, so grab your customers’ attention with the promise of a discount:
- Merry Christmas from us to you! Here’s 20% off for you!
- Christmas comes but once a year. Get 50% off your order before Santa arrives tonight!
- We’re feeling festive! Are you? Enjoy a free bottle of wine with every purchase.
- Christmas is a time for giving. Here’s 20% off.
These are just a few examples but there’s so many ways to entice your readers in, so get your thinking hats on and get creative!
3. The gift of giving
The holiday season is also a time for giving, so get generous and give your customers something to smile about!
- Christmas special! Enjoy free shipping until 26th December!
- We’re thankful for you. Here’s a free voucher.
- A gift from us to you: buy one get one free on all products.
4. Lend a helping hand
Aside from discounts and gifts, show your customers that you care about them by offering tips and advice on how to survive the (often stressful) holiday period! From dealing with difficult family members to tips on how to make your Christmas wrapping go the extra mile, there are plenty of content ideas to keep your readers on the straight and narrow during this busy time of year.
- Top Christmas wrapping tips
- Steal the show this Christmas with our outfit guide!
- Make your own Christmas decorations with these 5 tips
- Our favourite Christmas pudding recipe
- The perfect holiday gift for the fussiest family member
5. Remind your audience about the spirit of Christmas
It’s easy to get caught up in the chaos of the holiday season, so remind your readers about the importance of the little things at this magical time of year. Sometimes, a subject line need not be promotional or possess a specific obvious purpose. Instead, use the opportunity to spark some holiday spirit!
- It’s the most wonderful time of the year!
- Let it snow! Let it snow! Let it snow!
- Santa Claus is coming to town!
- Have yourself a merry little Christmas
- 'Tis the season of giving: 50% off your next order
- Ho ho ho! Enjoy a free hot chocolate with every purchase!
Use the holiday season to really tug on your audience’s heartstrings with special offers, free shipping, problem-solving and much more!
About us
8 Ways Media is a leading Swiss-based digital and marketing agency providing a wealth of services to a broad international client base of more than 280 companies worldwide.
Offering the most creative, contemporary digital marketing solutions on the market, this is a company that delivers consistently exceptional results to businesses of every type and size. Whether you’re seeking bespoke website design and development services, innovative brand strategy solutions or technical services, 8 Ways Media are the ultimate solution.
Contact us today to speak to a member of our team about your business' requirements.
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