With the 2016 holidays practically on our doorstep, we wanted to share some of our top suggestions on how to show your gratitude for the trust your clients have placed in you during the past year. After all, they have chosen to do business with you, which means that something in their minds sets you and your brand apart from the competition.
The fact that someone trusts you enough to do business with you is well worth a simple thank you, especially at this time of year. So let’s get festive with these seven sincere ways to say “thank you” this holiday season:
1. Send a handwritten card
This is one of the easiest ways to show your clients you care, but in today’s technologically advanced society, it’s not unusual for businesses to opt for the easy option by sending an e-card. Although this can be tempting, it definitely doesn’t have the same effect as a handwritten card, and it shows that you really value your clients and regard them with great importance.
2. Send a gift
There are so many great ideas out there when it comes to corporate gifting, so get researching to show your clients that you appreciate them in a genuine, thoughtful way. Sending a gift is a thoughtful expression of your gratitude and highlights the importance of the relationship you have established between one another.
3. Give a gift… in person
A simple handwritten “Thank You” card is always a great idea, but if you deliver that card in person – along with a small gift, it becomes so much more meaningful and memorable. Your clients will be touched by your sweet gesture and this will without doubt keep you at the forefront of their minds during the holiday season and beyond.
4. Treat them to a meal
Some business owners take things one step further by sharing a meal with their clients during the holiday season. Whether you treat them to a meal in a restaurant or schedule lunch with them at their offices, a kind gesture such as this lays the foundations for a lifelong relationship, cementing the bond between you and your client and thus boosting their loyalty to your brand significantly. It also shows your clients how grateful you are for their business, and truly shows them that you appreciate them on an individual basis rather than simply just a paycheck.
5. Offer a discount
If there’s one thing that people adore during the holidays, it’s discount shopping. Offering a big discount on one of your popular goods or services is the perfect way to show your appreciation to your clients and encourage continued sales, but it’s also a great way to help your clients’ wallets, as they will be thankful for the little budgetary break during this expensive time of year.
6. Set up a loyalty scheme
If you’ve got some particularly loyal customers then invite them to join your loyalty scheme. Keep things simple; for example you could offer a free service after their 6th appointment, or an annual discount on their birthday. It doesn’t matter what loyalty scheme you choose to set up – what matters is that you have gone out of your way to make your customers feel truly a part of your business in a very special way.
7. Don’t try too hard
Finally, it can be so easy to get carried away at this time of year, but going too far can make you seem desperate. Don’t spend beyond your means as if you fork out hundreds or even thousands per gift, people will think you are trying too hard. Instead, focus on being practical, thoughtful and sophisticated and you can’t go wrong.
As you can see, there are so many sincere ways to say “Thank You” to your clients this holiday season. Remember, a small gesture goes a very long way in boosting client loyalty and making them feel that special bond with your brand.
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