Millions of consumers now shop online each year, many of whom don’t even bother to hit the shops to make their purchases. With such high popularity in online shopping, there’s never been a better time to set up an e-commerce business or e-shop.
If you’re thinking of setting up an e-commerce webshop to
sell products online, use the below checklist to make sure you’re doing it the
right way!
1. Determine your business name
First things first, start with a business name that no one
else is using. You’ll need to do your research to make sure it’s not currently
in use. Once you’ve selected your name, you then need to register it.
2. Secure your domain name
Next you need to secure your domain name. In an ideal world
you’ll get your business name as your domain name, but if this is not available
then choose a URL that relates to your business name and is easy to spell, say
and remember.
3. Create your web design
The web design process is possibly the greatest investment
that you will make for your e-shop. You need to ensure that it’s functional as
well as visually appealing. It’s recommended to go with a customised option so
that your web design stands out from the crowd and attracts a massive audience.
The best option here is to go with a creative agency who will take all of your needs into account
before creating a responsive website that is also mobile-friendly.
4. Select your business structure and register your business
Depending on which country you wish to establish your
business in, you then need to select your business structure and get your
business registered. There are a number of options when it comes to selecting
your business structure, including LLC, sole proprietor, corporation or
partnership. Then, you need to get your business registered.
5. Get marketing!
Even if your webshop isn’t up and running yet, you’ll still
need to set up social media profiles (sooner rather than later) and start the
content marketing process. Getting people intrigued about your upcoming
business is a fantastic way to raise awareness and drive them to your site once
everything is up and running. This is also a great word-of-mouth tool and people will love the
excitement and anticipation that comes with a new business.
6. Get more productive with the right technology
Technology can make or break your business, so before you start the e-commerce development
process, play around with accounting, project management, relationship
management and email marketing software that can be integrated onto your
website once you’re ready to launch.
7. Stock up
Finally, make sure you’ve got enough products before you
launch! It can be difficult knowing how much you’ll need of each product, which
is why it’s great to start promoting your upcoming business early on, as this
will give you some idea of what people are interested in. Overall, it’s best to
have more rather than less products. Once launched, keep a close eye on how
your sales increase so you know for future orders.
Checked these 7 items off your list? Great! Now it’s time to
launch!
About us
8 Ways Media is a leading, 360 degree digital agency offering the most creative, compelling services for your specific business needs. If you’re interested in setting up an e-shop or webshop and would like to learn more, please contact a member of our team who will be able to assist you with your requirements.
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