In part I of this guide, we brought you 7 essential things you need to do before developing your own website. These included choosing an appropriate domain name, carefully selecting your website’s colours and crafting the highest quality content imaginable.
In part II of this series we bring you a further 7 top tips designed to enhance the quality of your web design and increase your audience following:
1. Avoid Pop Up Messages
Pop up messages are a frustrating and annoying form of advertising that should be avoided at all costs. They reduce the loading speed of your website and make users click unnecessary buttons in order to get to their desired page. Your website, which should be responsive in nature, needs a fast loading speed to increase the functionality of your site and keep users browsing for longer (see here for more tips on how to improve the speed of a responsive web design).
2. Buttons
Include eye-catching buttons across your homepage, including call to action buttons such as ‘buy now’ or ‘download now’. These are visually appealing and break up the content of your website into sizeable chunks.
3. Images
Images have a tremendous influence over how people engage with your website, so choose your images carefully and ensure they are of the highest quality. You can either opt for Shutterstock images or use your own photographs, incorporating them across your social media pages as well.
4. Optimise
It’s all well and good having attractive branding and web design, but these factors aren’t going to exclusively bring in new customers. Your web design needs to be appropriately optimised using a professional approach to SEO, whether that means using SEO software and tools, implementing your own on-page and off-page SEO or calling upon the services of a leading online media agency.
5. Easy Navigation
Modern internet users do not have the patience to sift through pages and pages of content in an attempt to find what they are looking for. Since there is so much competition out there, if they become frustrated or confused with your web design they will simply exit the site and go to a competitor. For this reason, ensure your web design is clean and easy to navigate through with simple features where users can easily find what they are looking for.
6. Social Media
Social media is an essential part of the online marketing process so be sure to use social media marketing in your overall marketing strategy and include social media buttons across your website to enable users to easily share your content.
7. Provide Security
If visitors are going to leave their information in your website, they need to feel safe when doing so. Provide optimal security for your site visitors every step of the way, particularly when they have to register their contact details or credit card information.
So there you have it, a further 7 steps you need to take when developing your own website. If you are seeking a professional web design from a leading website development agency, look no further. 8 Ways Media are pioneers in effective branding and web design whilst being responsive, fast and exceptionally creative. Contact 8 Ways Media today for a free quotation.
Related articles.
