eBooks are fast becoming an incredibly popular online marketing tactic. They enable businesses to communicate complex information into a digestible and appealing format, and are fast becoming the go-to option amongst content marketing strategists, due to their increasing appeal amongst customers.
eBooks offer a creative way to talk about your expertise in a particular industry and are a combination of being visually appealing yet serious and informative.
Listed below are the top benefits of using eBooks as part of your content marketing strategy:
Pros
· Establishes your company as an industry leader
· Creates a launch pad for a range of marketing content
· Increases visibility of your company
· Encourages engagement as it is embeddable
· Provides an easy way to make a business case
· Offers user-friendly content to searchers on his or her own terms and in his or her own timeframe
However in order to be successful, an eBook needs to be very carefully planned and executed, otherwise it runs the risk of resulting in a poorly produced end product. In addition, it’s important to try to establish who your target market is when creating an eBook, as the primary issue with eBooks is that a lack of clearly defined customer persona can create a weak or confusing execution.
Many companies have created successful eBooks, but it’s critical that you focus on a number of aspects in order to ensure the success of your eBook:
· Create an appealing front cover that will capture reader attention
· Keep everything streamlined and simple
· Make sure all pages are easy to share on social media by providing embedded social media friendly links
· Convert your eBook into a PDF and embeddable versions
· Break up your eBook into digestible chunks by including bullet points, numbered lists and tips
· Make sure your eBook is easy to find and share online
· Use sections of your eBook to create blog articles for your website
· Be sure to leave a clear call to action such as a share or a consultation
· Collaborate with other industry leaders to create an in-depth eBook
As they continue to attract a wide audience and engage readers, eBooks are rapidly growing as a robust content marketing strategy. There are so many online resources available that provide tips and advice on how to write, design, distribute and promote an eBook, so if you are looking for a unique approach to content marketing, creating an eBook is certainly worth the investment.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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