While you may feel that content marketing is a fulltime job in itself, don’t let that put you off. It’s vital to adopt an effective content marketing strategy for your forex firm, particularly in an age where the internet is so readily available at our fingertips and people are very quick to resort to brand websites, social media platforms and online reviews before making the next step to engage with that brand.
With that in mind, here we bring you some classic content marketing mistakes made all too often by forex firms. Are you guilty of any of these?
1. Not getting enough mileage out of your content
While you’ve been busy creating outstanding content for your firm, have you been using that content to its full advantage? There are so many ways to use the content that you’ve got by repurposing it into other formats. For instance, a really successful infographic could easily be used for a print ad or flyer. Likewise, a popular blog post could be reformatted into an email. There is endless potential when it comes to your content, so get creative and don’t sell yourself short by wasting that valuable content.G
2. Not building authority through your content
Another common mistake made by forex firms is not building authority through your content.sends out mixed signals to Google, which will impact negatively on your SEO.
3. Posting repetitive content across all social media channels
While it’s tempting to be on every popular platform out there and post the same content on each one, this is a big no no that will quickly turn potential followers away. People need varied, interesting and industry relevant content that will keep them coming back for more, time and time again.
Consider instead choosing a handful of platforms that you know your followers are present on. Then, get creative with a social media campaign that will trigger the right results. From video (and even live video) posts to images, GIFs, infographics and charts, there are so many options when it comes to social media, the key is to get creative and establish what works best for your brand.
4. Ignoring your audience
Finally, while it’s all well and good creating outstanding content, if you don’t interact with your audience, that content won’t possess much power in terms of converting leads and attracting more visitors to your site. As such, you need to ensure that you always interact with your audience, whether that means responding to a Tweet, asking them a question or rewarding your most dedicated fans.
As you can see there are plenty of ways to create compelling content that has the potential to go the extra mile!
If you need help with your content marketing strategy, contact 8 Ways Media today to discover how our team of specialists can assist you.
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