A good logo design for your business is an excellent part of the brand awareness process. On a superficial level, it provides basic information about your company and its products. But on a deeper level, it helps to distinguish your products from your competitors and helps to promote your business.
The purpose of a good logo is to accurately convey a message about your product. With a logo, consumers can immediately understand the type of products or services you provide. Once your clients become affiliated with your brand, they will instantly know it when they see your logo.
What are the Benefits of a Logo?
· Promotes your business
· Creates unique brand awareness
· Gives clients a visual identity that they can easily identify with
· Informs clients about the products or services you provide
· Makes your business more memorable
· Blends the name of your company with the imagery
· Creates a perfect visual relationship
What Elements Make a Brilliant Logo Design?
A brilliant logo design is…
· Memorable
Your logo should be easy to remember so that people are able to instantly recognise your business.
· Eye-catching
Your logo should catch people’s attention in order to boost brand awareness. It should be striking, beautiful and captivating.
· Responsive
The logo must also be completely responsive across all areas (e.g. web and print, various devices, large and small screens). To achieve this keep the design as simple as possible.
· Versatile
Your logo needs to work in both black and white as well as colour. It needs to work as a profile picture on social media platforms as well as on large signs, particularly if you intend to advertise across offline and online marketing channels.
In Summary
Some of the world’s most leading logos include McDonalds, Nike, Starbucks and Apple. They are instantly recognisable, despite the fact that they do not feature the name of the company within their logo.
They are all of the above things: eye-catching, responsive, memorable and versatile. These timeless logos have stood the test of time, contributing significantly to the brand’s personality and successfully boosting brand awareness.
So if you are in the process of designing a logo for your business then think carefully about the entire process. A well-designed logo can reflect positively on the professionalism of your business, portraying a polished image that gives your brand a unique personality.
Contact Us
If you're looking for a leading branding and web design agency to do the hard work for you, look no further. 8 Ways Media have designed and created countless logos for businesses of all types and sizes. Contact us today to discover more about our contemporary, creative services or complete our quotation form and a member of our team will get back to you with a free, no obligation quotation.
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