Cartier is a world-renowned luxury jewellery brand specialising in the creation of stunning bracelets, necklaces, earrings, rings, wristwatches, charms and many other items. The brand, officially known as Société Cartier, was founded in 1847 in Paris and is now an official member of the Richemont Group.
Cartier has a huge international following and is well-known for its luxurious, prestigious items that are synonymous with class, sophistication and lavishness. The brand has created bespoke items for some of the world’s most elite individuals, including kings, queens, princesses and other royalty. It is also loved and admired by celebrities as well as other wealthy individuals.
Over the years, Cartier has managed to maintain a positive, high-quality reputation. The brand continues to push boundaries with its innovative collection of stunning jewellery pieces, many of which are collector’s items.
So how has Cartier remained so popular whilst still holding onto its classic appeal? Read on to discover more…
Cartier recently created a visually stunning, outstanding video advertisement to promote its products this Christmas. The advert, A Winter Tale, features two baby jaguars jumping around on clouds in the sky and playing with the signature luxury red Cartier boxes, which fall from the sky whenever they are pushed, landing underneath Christmas trees set in Parisian homes. The advert is plush, rich, colourful and exciting, combing brand traditions with modern marketing to ensure it appeals to every member of its target market.
Through the creation of visually engaging, beautiful advertisements (whether video, print or digital) your brand can really stand out from the crowd and remain in people’s memories for longer. Even if you are a traditional brand you can still adopt modern techniques to remain current and appealing. For instance, if you are a law firm, a traditional retailer or restaurant, you can still create stunning, powerful advertisements that are promoted across social media, email marketing and your website.
Remain true to your Brand’s Values
Cartier is all about class and sophistication, and the brand never veers from this focus across all of its marketing channels. Every execution from Chanel is sophisticated, rich and classy, and the brand always remains true to its values. Every advert is flawless with awe-inspiring effects – not a single detail goes amiss.
Businesses look up to Cartier for its seemingly effortless approach to strategy, tactic, creative and execution. Every one of its marketing and advertising campaigns surpasses the next, taking audiences deep into the sophisticated world of Cartier.
As a business, you need to stay true to your brand’s values so that your clients know what to expect from you, time and time again. When you are consistent, your brand will still remain front and centre of your target market whether you appear on print, online, in mail, television, mobile or live event marketing.
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