Studies have found that around 2 billion active internet users are currently using at least one social media platform. 2 billion people is a huge amount of people – people who you could potentially be appealing to via your own social media platforms.
Inbound marketing is a great way to reach out to new and potential customers however there are a number of rules that need to be followed if you want your social media marketing strategy to be a success. Read on to discover more:
Limit your Instagram Captions
When used properly, it is very easy to grow your Instagram following. Instagram allows you to write up to 2,200 characters per image, however this doesn’t necessarily mean that you should write lengthy captions. From a mobile device, Instagram only shows three lines of your caption (unless the viewer chooses to read more), so try to limit your caption to these three lines so that readers get the entire message.
Tailor your Tweets
Although Twitter allows tweets of up to 140 characters, if you want to include a link, an image and hashtags, characters are automatically taken away. Studies have found that the most successful tweets are 100 characters without a link and 120 characters with a link, so take this into consideration the next time you craft a tweet. Also, be mindful about how often you post on the platform (this varies depending on your target market).
Monitor your Facebook Video Length
Facebook is the world’s most popular social media platform with more than 1 billion monthly active users. Video has become immensely popular on the platform and others, but this doesn’t mean that you need to bore your followers with lengthy videos. Research has found that people switch off after 30 – 45 seconds of viewing, so limit your videos to an absolute maximum of one minute in length.
Understanding Hashtags
Finally, limit your hashtags to a maximum of two per tweet. Years ago, people were more accepting of hashtags and therefore didn’t mind being inundated with three or more per tweet. However, overexposure has led to apathy, and people are now less accepting of endless hashtags. Do your research by using tools such as ritetag.com to discover what’s trending and popular. Also, keep your hashtags to a maximum of 11 characters.
Are you ready to take the next steps towards improving your social media marketing strategy? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to new heights.
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