When you run a small business there’s so much to consider and so much to get done. It can be tempting to overlook social media or leave that to the last minute, but it’s essential that you understand the significance of social media in raising awareness of your brand and attracting an even wider following.
That being said, there’s no need to have a presence on every social media platform out there. And you don’t need to post numerous times a day to make an impact. That being said, you do need to have a digital presence if you want your small business to succeed because millions of people are logged into any one of the many social media platforms out there at a given moment.
With that in mind, let’s take a look at some of the many social media platforms out there, to determine which ones are right for your business:
What are the biggest social media platforms?
The biggest social media platforms are:
Facebook: With 1.59 billion monthly active users
Instagram: With 400 million monthly active users
Twitter: 320 million monthly active users
Google+: 300 million monthly active users
LinkedIn: 100 million monthly active users
Pinterest: 100 million monthly active users
Snapchat: Unknown (chief executive Evan Spiegel states that he’s not interested in monthly active users the platform since the platform is engaging people so deeply. That being said, on a daily basis the platform has around 100 million active users!)
(Stats taken from here).
Choosing the Right Platforms
There are a lot of platforms to choose from (even more than mentioned above) so it’s vital that you choose the right ones for your business. With that in mind, here is a breakdown of each of the major platforms and what they will do for your brand:
Facebook: Great for building brand awareness and establishing your brand as an industry authority. This is achievable by sharing informative, insightful and interesting content.
Instagram: Ideal for businesses with a visual nature as you can share visually appealing content related to your brand.
Twitter: A great platform for sharing breaking news, quick promotions or gaining instant feedback.
Google+: It’s always a good idea to have a Google+ presence to improve your search results in Google!
LinkedIn: Ideal for maintaining connections with industry professionals and for finding out the latest industry news.
Pinterest: A fantastic way to showcase your brand in a visual way that’s appealing, interactive and simply beautiful.
Snapchat: A great way to show the creative, fun and spontaneous side to your brand.
As you can see, there’s a lot to think about and you are under no pressure whatsoever to join all of the above-mentioned platforms! Instead, do your research to determine where your target market are spending the majority of their time. Then, focus on building up your following by sharing meaningful, interesting content and interacting with your audience in a way that builds brand awareness and inspires people straight to your website!
Interested in our services?
Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar digital marketing strategy that will get your business noticed.
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