The number one tactic behind all business success is design. Without a high-quality web design you will not be able to effectively communicate with your audience, which in turn will lead to poor credibility and conversions.
A great user experience involves offering your users an easy to understand website that is straightforward, informative and responsive. It is a website that treats its users well, showcasing its products and services in an appealing, clever and intuitive way.
Despite the fact that many businesses have improved their branding and web design in recent years, others are still committing some of the most common web design mistakes outlined below:
1. It is unclear what you do
How many times have you entered a website before without being clear what services the website offers? Within the first 5 seconds of entering your site, it must be abundantly clear to visitors exactly what you do. Though you don’t need to spell out word for word what you do in depth, it does need to be very clear what general products or services you offer.
2. Your contact information is difficult to locate
If you have a large consumer base, then access to your customer support services should be at the forefront of your website. Throughout your site it should be clear to your visitors how they can access your customer support services, otherwise your site visitors will become frustrated, which could lead to a loss of custom.
Instead, ensure that your contact details are easily accessible, both on your homepage and across the pages of your website. If you are a business that relies heavily on customer support, consider implementing a range of contact options including live chat, call back and email.
3. Your font is difficult to read
In an effort to seem artistic and creative, many websites resort to a tiny, elegant font that is very difficult to read. This is immediately unappealing on the eye, making it difficult to stay put on the page for too long.
Make sure that your font is easy to read and of a decent size. Offer plenty of white space around your text and keep your spacing and line height maximised for the ultimate user experience.
4. There is too much going on
Modern web designs are clean, clear and easy to navigate through. They do not overwhelm visitors with countless images, text and other information. Simplicity is key in keeping reader attention and enhancing the entire user experience. Avoid the urge to get too creative with your web design. A clean navigation, plain background and organised approach speak volumes about your attention to detail.
Having a professional web design that avoids the above 4 web design mistakes is paramount in today’s highly competitive business environment. It will reflect your professionalism as a business and improve your customer retention levels, which will in turn enhance conversions and boost sales.
About 8 Ways Media
8 Ways Media is a Swiss-based branding and web design agency offering creative, compelling and effective marketing services. Please get in touch to find out more!
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