Content marketing should be at the centre of your digital marketing campaign. If your site is brimming with fresh, high-quality content, then you are far more likely to achieve excellent results, fast.
Content marketing is not limited to the written word: it can include images, videos, infographics, audio, eBooks and podcasts and so on. It is therefore any form of communication with current and potential customers in digital format.
What are the benefits of content marketing?
Content marketing:
· Increases brand awareness
· Boosts brand loyalty
· Generates leads
· Maintains readers’ attention
· Encourages more visits on social media
· Increases direct sales
Below you will find some specific tips designed to help you better understand the world of content marketing:
1. Publish Industry Relevant Content
When you begin publishing content on your site or blog, ensure that the content is related to your industry of operation. For example, if you run a cookery blog, it would make no sense to publish a review of the iPhone 6. However, feel free to branch out where applicable. For instance, you could create a post about the benefits of using a Le Creuset pan, as this links cooking and technology.
2. Make it Shareable
Publish content that people will be inspired to share. Include images, infographics, podcasts or other interactive content that is popular in your niche industry.
Content with the below titles has also increased shareability:
· Top 10…
· How to…
· Best tips for…
· Most popular ways to…
3. Don’t forget aesthetics
Also, focus on making your content visually appealing. Include plenty of paragraphs, white space, bold headings, bullet points and italics. Make your font a readable size and do not use a bland, dull colour. Instead, opt for black, off-black or brown, so that your text stands out from the page.
4. Publish Regularly
Publishing fresh content on a regular basis is good on so many levels. First of all, it tells search engines that you have an active website that can be easily indexed, but it also attracts user attention and encourages clicks to a particular page on your site.
5. Make it Exceptional
Unfortunately, you are not the only website competing for the content marketing space. As such, it’s vital that you make your content exceptional, focusing on quality, length and format. This will help you to generate buzz in your industry which will ultimately increase leads and boost sales.
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