No matter what time of year it is, it’s always possible to increase business and skyrocket your sales. Using the right marketing strategy for your small business can grow your business significantly, so read on for our top tips on how to generate creative marketing ideas that will boost your business into the limelight and increase your sales…
Take it to the road
No matter if it’s spring, summer, autumn or winter you can always step out of your brick and mortar business location and take to the road. Get creative with your marketing by participating in seasonal marketing opportunities such as farmers markets, pop-up sales and other community events.
Check your content marketing calendar to see what special dates or holidays are approaching, and get planning for an event that your target market is likely to attend. For instance, if you run a bakery and a local farmers market is taking place soon, book a space and make plans to set up a table. This is a fantastic way to boost sales and get to work attracting even more customers to your business. Alternatively, if you’re a local bookseller and there’s an exhibition coming up, book a booth or exhibit and get promoting!
Partner up
Every business out there wants to increase sales, no matter the time of year, so why not partner up with a non-competitive business to increase your reach even further. You could set up a giveaway, launch a promotion or gain referrals from the other business. For instance, your bakery business could give out coupons for a local parties company situated nearby, while the parties company could distribute gift cards for your business to all of their customers.
Spread the word
Customer referrals are the most powerful form of marketing for a small business and great for boosting brand awareness, so encourage customers to spread the word about your brand in creative ways. For instance, you could offer a 10% discount for every customer who makes a purchase in your store and posts a selfie onto Twitter Facebook or Instagram. Make sure they include a hashtag, tag your business name and include your store’s location.
Use a loyalty scheme
Customers love a year-round opportunity to get a discount, so why not set up a loyalty scheme for your most loyal customers? For example, if you run a hairdresser’s salon, why not offer a free haircut for every 6 appointments, or, going back to the bakery example, a free cupcake after every 5th purchase. There are plenty of ways you can attract customers to your business, and these sorts of incentives are what keep customers returning back to your business, time and time again.
As a small business owner, you want people to walk through your doors, day in, day out, so that your bottom line isn’t affected. Get creative with your marketing to attract more customers, every day of the year.
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