If you are about to release your next email marketing campaign, you may wish to project a sense of urgency to persuade your readers to take action quickly. There are plenty of ways to achieve this, as outlined below:
1. Use Time-Sensitive Words
Using time-sensitive words gives a sense of urgency to your emails and therefore encourages users to quickly take action. If you don’t mention any sort of deadline, readers may simply disregard the email or choose to return to your email at a later date, which they could easily forget about completely. Some examples of time-sensitive words include:
· Only one day left
· Get it before it’s gone
· While supplies last
· Final supplies in stock
· Don’t miss this offer
2. Offer a Deadline in the Subject Line
You can feed a sense of urgency into the subject line of your email with a deadline. This sense of urgency persuades the reader to open the email and see what items or services you are promoting. Examples include:
· Time is running out
· Offer ends tomorrow!
· Last chance to buy
· Offer expires 28/02
3. Keep it Simple
Tailor your email marketing campaign so that it is as simple and brief as possible. Incorporate a single, eye-catching image and draw the reader’s attention to your choice of time-sensitive words (see point 1 for some ideas) so that the sense of urgency is very intense.
If you are adding a body of text, keep that text brief so that readers focus on your headline and call-to-action. If your email contains too much text, readers might feel motivated to delete the email since people today are not motivated to read lengthy email campaigns from companies they have subscribed to.
Another technique is to draw the reader’s attention to important words or phrases by highlighting them in bold. You can also make use of colour and unusual fonts to maintain reader attention.
4. Call-to-Action
Finally, your call-to-action needs to be very transparent; otherwise your entire email marketing campaign will be a waste of time. Whether you want your readers to click through to your website, activate your 10% discount coupon or make a phone call to your company, this desire needs to be very clearly relayed within your campaign.
To Summarise
In following the above tips, you will increase the chances of your readers following through on your call-to-action, which means that your email marketing campaign was a success!
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