Email marketing is a tricky rope to walk on. Part of you wants the biggest email lists imaginable, while the other part of you knows the value of a high-quality list, even if that list is small.
Irrespective of the size of your email list, what matters is having emails that people feel intrigued to read. Competition to get your emails open is high, so having compelling subject lines is essential to your click-through rates.
Listed below are some email marketing subject lines that you need to avoid if you want to appeal to your readers.
‘Heres whats been happening this week’
This is a serious case of bad grammar that is incredibly off-putting to the majority of email recipients (the subject line should read: Here's what's been happening...'). As an email marketer, it is your duty to have good spelling and grammar, as you are supposed to be an expert in communication. Your subject line is your first opportunity to demonstrate your communication skills, so don’t fall at the first hurdle.
‘Read Me!’
Don’t force people to do anything when they see your emails. This is a desperate plea to get people to click through, but the truth is this is considered as spam by most people and will likely result in an immediate delete.
‘Hello, loyal customer. Here’s out latest newsletter!’
In an era where competition is rife, it’s essential to personalise your emails from start to finish. Writing ‘loyal customer’ is completely off-putting and shows little effort from your side. Boosting customer loyalty starts with personalising your email marketing campaigns in the subject line, so invest in email software that allows you to do this automatically.
‘Urgent! Please read’
As with point one, this is a desperate plea for attention that automatically leads to brand apathy. Be honest in your approach and you will be far more likely to generate positive results.
‘Newsletter’
This is a lazy, uninformative way to present your latest email marketing campaign. Opt for something more enticing instead, to give readers an excuse to click through to learn more. Avoid one-word entries like the plague unless you want an immediate delete (and worse still, unsubscribe) from your followers.
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Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar email marketing strategy that will take your business to brand new heights.
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