Google is the world’s biggest search engine, with 1.7 billion users reported in 2013. This American multinational technology company, renowned for its top-down approach to marketing, generates billions of dollars in revenues annually and has had both successes and failures along the way.
Want to learn what makes Google one of the greatest search engines of our time? Read on to find out…
1. Be exceptional at one thing
Before Google introduced other concepts, it did something far better than any other company in the world: internet search. Their search engine technology was so consistently advanced from day one, attracting millions of users as a result. Google committed itself to being absolutely outstanding at search, and as such no other company has been able to match its excellence.
Find something outstanding that your company offers and focus on ensuring that this product or service is absolutely, consistently exceptional.
2. Never stop moving
Despite securing its position as a top search engine, Google has never stopped moving. They continue to research and refine their algorithms to ensure that the customer experience remains second to none. As the world’s greatest search engine, the company is continually introducing algorithm updates and changes to ensure complete customer satisfaction.
Take inspiration from Google and never stop moving, as this is the only way to keep apace. By staying one step ahead of the competition, you will be able to experience greater and greater heights of success.
3. Innovate
Google is also renowned for its dedication to innovation. The company continues to introduce new products and services, and has a wealth of products under its belt including advertising, Gmail, Google Apps, Google Translate, Google Code, Google Maps, Google Earth, Google Watch and much more. Despite owning online search, the company continues to pioneer the space it possesses, constantly thinking of new and exciting ways to keep customers on their toes.
4. Reach out to various marketing strategies
Yes, Google is a search engine giant with billions of users, but that doesn’t mean to say that the company ignores other marketing techniques. To contrast, it reaches out to various marketing methods and strategies including email marketing, telemarketing and direct mail marketing, to name but a few.
As a business, you need to focus on reaching out to as many people as possible. This can only be achieved by adopting a number of marketing techniques and always remaining up-to-date with the latest market changes. For instance, ignoring social media marketing or content marketing is not a recommended move.
5. Learn from Failures
Like every other company out there, Google if far from perfect. The company has had its fair share of failures, including Google Reader, Google Aardvark and iGoogle. However, through these failures the company was able to develop other, more successful products, including Gmail and Google Maps.
As a business you need to embrace change and accept failure as it comes. Through small, periodic failures, there is always something far more exciting and worthwhile around the corner.
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