Not every business can afford an expensive marketing strategy, but fortunately there are plenty of cost-efficient alternatives that are also incredibly effective. These include guerrilla marketing, which is fast becoming an increasingly popular marketing tool that is low-cost and non-traditional.
Plenty of small businesses are turning to guerrilla marketing to promote themselves, improve brand awareness and generate more leads. The result is a smart, well-thought-out marketing approach that helps a business get noticed and talked about.
What is Guerrilla Marketing?
Guerrilla marketing is a creative, innovative and imaginative way to boost sales and increase marketability. It involves truly thinking outside of the box by shocking, inspiring and surprising current and potential clients, leaving them with a memorable and resounding experience. The purpose of guerrilla marketing is to go completely against the grain of conventional marketing and advertising, with a mission to resonate with the viewer on a new and unique level. This
Guerrilla Marketing Examples that Work
One of the oldest examples of guerrilla marketing (that continues to work wonders) is traditional PR. By contacting your local newspaper with an interesting story you will be featuring your business within the pages of a widely-read newspaper, giving you easy and positive exposure.
Other examples of effective guerrilla marketing strategies include creating captivating, evocative urban street art in a specific geographical location, giving you the opportunity to create brand awareness and target specific regions.
The Salvation Army recently created a guerrilla marketing campaign that was cost-effective yet convincing. They created stamps, stickers and coffee cup holders using simple resources that didn’t cost a lot of money. The results tied in nicely with the Salvation Army’s message: the less money that is spent on advertising, the more money can be spent on reaching people in need.
Understanding the Intricacies of Guerrilla Marketing
- Guerrilla marketing is based on how people think and respond to situations. It delves into human psychology to be effective.
- To be effective you need to have a strong network of contacts, a creative outlook and a strong imagination.
- It focuses on cooperating with other businesses rather than competing with them.
- Technology and social media management are two tools that the guerrilla marketer should employ in order to improve awareness of your guerrilla marketing approach.
Guerrilla marketing isn’t necessarily easy but it has the potential to be incredibly effective, improving brand awareness, creating positive lead generation and generating better profits. Use your imagination to appeal to a wider audience in a creative and compelling manner.
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