There are some industries out there that are simply made for content creation. For instance, there’s an infinite amount of content to create for the travel industry, from Top Cities to Visit in Europe to What to Eat in Marrakech (Tourism Australia has one of the most successful social media strategies). Brands such as Starbucks and Krispy Kreme can easily craft content about seasonal creations, new locations, offers and more. Likewise, businesses within the fashion industry have an endless amount of things they could we writing about.
But what happens when you operate a business that isn’t quite as ‘exciting,’ such as a law firm, a dental clinic or something related to finance? Do you simply turn your back on content creation? Not at all!
Content marketing is one of the most powerful and intriguing ways to attract people to your website and convert them into paying customers. Even if you write for an industry that might be described as ‘dull’ or ‘boring,’ there are still plenty of ways to craft interesting content that will drive traffic straight to your website.
Plan everything
It’s so easy to complain that you write for a boring industry when you are not organised. But when you set up a content marketing calendar that plans in detail what you are going to write about in the coming days and weeks, this gives you much more space for creativity.
Find the excitement
When you truly get to grips with a topic and write it in an interesting way, it stops being boring. When you write with passion, care and interest, that passion will come through in your writing and your readers will enjoy listening to what you have to say. No topic is truly boring. For instance, an individual who needs to learn about veneers is going to find interest and value in your writing. Likewise, someone who’s never set up a mortgage before will read your content from start to finish, provided it appeals to your specific target market in a valuable and interesting way.
Shift your perspective
When you write for a ‘fun’ industry such as fashion, music or film, you need to remember that there is so much competition out there to get your content seen and heard. When you create compelling content for a ‘dull’ industry, you stand a far better chance of standing out from the crowd and generating an amazing ROI, becuase there is far less content floating around the internet about your particular topic or subject.
Mix things up
Instead of creating the same type of content week after week, why not mix things up by designing an infographic one week, an e-book the next and a webinar another. By constantly surprising your audience, you will be more likely to maintain their interest and entice them back to your business time and time again.
Are you ready to take the next steps towards improving your content marketing strategy? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar content marketing strategy that will take your business to brand new heights.
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