The presence of great content on your site improves your rankings in search engines and generates views on your site. It also improves your brand and helps you build long-lasting relationships with your clients.
According
to a study conducted by the Content Marketing Institute, 91% of B2B and 86% B2C
businesses use content marketing for SEO purposes. In a survey of marketing
experts, 57% agreed that on-page development of content is the best SEO
technique.
Google's brand-new
SEO starter guide gives helpful guidelines for creating articles that rank well
on search engines while offering value to audiences.
1.
Create an online sitemap
To get a
good ranking on Google, first you must ensure that Google can find your
website. The most effective method to accomplish this is to create an online
sitemap, and then send your sitemap's information to Google.
2.
Create content that is mobile-friendly
Google want
you to make mobile-friendly websites that can adjust according to your mobile
screen size. Therefore, make sure your site and content utilize a responsive
design optimized for a mobile-friendly user experience.
3.
Create useful, compelling content
You can
employ many technical methods to increase your site's search ranking. However,
the most effective method is to create useful, compelling content. Google and
your site customers expect high-quality, informative content that is valuable to
readers. Be sure that your content is clear, professional, well-written, and
designed specifically to meet the requirements of your intended users.
4.
Be aware of the searcher's intent
The best
method to create content that caters to customers is to search for the most
popular search terms that relate to your business or industry, and develop
content around those keywords. To ensure that you're producing content that is
relevant to your customers, you should consider determining what users are
searching for and then use your website to provide it.
5.
Conduct keyword research prior to writing
It's
better to utilize keywords to generate ideas for topics for your content,
rather than trying to incorporate keywords into your existing content. Develop
content with keywords as the foundation, and you'll provide a better experience
for your site's users.
6.
Make sure you use keywords with care
Once
you've identified your desired keywords for a certain article, you can use them
strategically, for example, in your headers, titles, meta descriptions, body
text and URLs. Use keywords naturally. Google will penalize your website when
you employ keyword stuffing to manipulate the ranking of your content.
7.
Create accurate, descriptive title tags
A title
tag informs users and search engines what the content of a page is about. Make
a distinctive, informative title for every page of content on your website. Be
concise (no more than 60 characters) and include keywords appropriate.
8.
Write compelling meta descriptions
The meta
description of a page is a brief summary (less than 160 words) that provides
readers with an overview of the page's content. The meta description isn't
displayed on the page, but it will be displayed in search results alongside the
page's title.
Google
could make it a featured short snippet if it's relevant to a user's query. To
ensure the most effective search results, create a unique and engaging meta
description for each page of your site to draw the attention of readers and
make them visit your website to learn more.
9.
Include header tags in the content's body
People
tend to skim through web content, instead of reading all of it. Providing the
readers (and web crawlers) with an opportunity to swiftly look through the
content and comprehend the content's purpose will improve both the user
experience and the search engine's rank. Header tags can also be an effective
way to highlight the layout of your website and the key elements of your
content.
10.
Include links in your web pages
Making
sure you have the correct web links available on your site is among one of the
most effective ways to increase your ranking in search engines. Include
external links that link to your site's pages and hyperlinks to external sites
that link back to relevant web pages, for added value visitors. Be sure that
the anchor text is clear so that readers understand where they will land when
they click on the link.
11.
Be aware of patterns, but be careful not to follow these trends
If you come across several highly ranked internet pages with the same subject, avoid copying them. It's useful to know what is trending in the market; however, instead of copying other brands' methods, you should focus on finding your unique selling point (USP) to bring unique value to your viewers.
Need help improving your rankings on Google and other search engines? Contact EWM today to discuss some of the many methods we adopt to improve your site's SEO results.
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