A logo is used to represent a business, organisation, enterprise or even an individual. Your logo is what enables your business to remain in the memories of your clients for longer, and some of the world’s leading logos are so familiar that the business’ name isn’t even needed in order to recognise the brand (some obvious examples include Starbucks, Nike and McDonald's).
A great logo includes an eye-catching graphic as well as clever use of colour and font. It leaves an impression on the viewer, successfully symbolising the company every time it appears and conveying the right message to the customer, now and in the years to come.
If your brand is in need of a logo, read on for our top tips on how to get a logo design that will get your customers talking:
Crafting a persona
When you think about your brand, what comes to mind? What words and images represent your brand? How do others perceive your brand? Is it masculine? Feminine? Robust? Smart? Serious? Fun? Child-centered? Once you have created a persona for your brand, you will then be able to think about how you can craft that persona around a logo design.
Do your research
Once you have a persona of your business in your mind it’s time to begin the research phase. Look at the logos of businesses that have a similar persona to yours. Do not copy their logos; simply look to them for inspiration in order to gain some ideas about how to go about your own logo design.
Your logo should be unique to your brand. Since you want your brand to stand out from the crowd, so too should your logo, which means it should never be similar or comparable with another brand’s.
Font
If you want to include your business’ name in your logo design then you need to select the right font. Your selected font sends a particular message to your readers. Script fonts are elegant and creative while serif fonts, such as Times New Roman and Baskerville, are reliable and traditional. Modern fonts such as Century Gothic and Futura are stylish and strong while display fonts, such as Valencia and Cooper, are considered unique and friendly. Finally, opting for a sans serif font type, such as Helvetica bold or franklin gothic, represents stability, objectivity and cleanliness.
Colour
Just like font sends a message to your customers, so too does colour. Select your colour carefully depending on the type of message you are trying to portray:
Red: bold, loud, sexy, edgy
Orange: creative, cheery, fun, youthful
Yellow: cheery, sunny, optimism
Green: growth, organic, instructional, environmental, health
Blue: professional, calming, trustworthy, dependable
Purple: wise, blissful, spiritual
Black: powerful, strong, masculine
White: pure, innocent, clean, simple, crisp
Pink: flirty, youthful
Brown: rural, historic
Grey: neutral, calm
Still not sure how to go about designing your logo? Ask the professionals. There are countless media design agencies out there that can provide you with an engaging, evocative logo design that successfully represents your brand to your clients.
8 Ways Media is a leading branding and web design agency that specialises in the creation of bespoke logo designs. If you would like to receive a free quotation, fill in our quotation form and a member of our team will get back to you as soon as possible. Alternatively, feel free to contact us and a member of our team will get back to you shortly.
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