Twitter has grown monumentally in popularity over the years and is today the world’s second most popular social media platform with a following of more than 305 million people.
Countless businesses have set up Twitter accounts for the purpose of promoting their brand and gaining greater interest from a wider audience.
Listed below are the top 4 ways to create the most interesting Twitter account imaginable:
1. Promote others
This may sound contradictory, but promoting other accounts (by liking their tweets, commenting on them and retweeting them) is a great way to get your brand noticed.
When you retweet someone else’s account, the chances are high that they will check out your own account and retweet some of your content too, which is the perfect way to immediately expand your audience.
2. Tweet about your industry
With Twitter, it can be tempting to tweet about anything and everything, however it’s essential to focus on your industry. When you tweet exclusively about your area of expertise and using your brand’s voice, you will suddenly start to get noticed. People will recognise you as an expert in your field, which will gradually lead to more likes, more retweets and more follows.
3. Be creative
The easiest way to grow your following and get your twitter account noticed is to be as creative as possible with your tweets. This means being selective with your use of language, hashtags and of course, content.
Ask questions, use quotes and take extracts from your articles to entice audiences in. This way, you will spice up your tweets and show your audience that you are engaging with them and providing them with interesting, thought-provoking and industry relevant tweets.
Also, mix things up with videos, images, quotes, infographics and more to make your account as interesting as possible. Be bold with your Tweets – ultimately your goal is to get people to engage with your tweet and learn more about it.
4. Track your tweets
Invest in a social media dashboard, such as Hootsuite, to keep track of your analytics. This way you will be able to see your most successful tweets – as well as your most unsuccessful ones. Use this as a guide to determine what type of content your audience loves, so that you can create more of the same.
Success on Twitter is largely about trial and error and doing what works best for your brand. Try the above tips for the most interesting, popular and successful Twitter account imaginable!
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