The name of your business is its heart and soul. It’s your business’ brand, as well as its heartbeat. When people think of your products or services, they immediately think of your business name, and when an association with your business is triggered, people will mention your business’ name to their friends, family and acquaintances.
For this reason, your business name needs to be memorable, robust and appropriate to your brand, in order to have a powerful impact on how you are perceived by current and potential clients, not just on a local scale, but on an international level.
Whether you are a small business or entrepreneur or a huge, international conglomerate, it’s vital that you have a business name that’s memorable and easy to pronounce, so that when individuals and businesses come into contact with your business they can easily spread the word about it and locate it in an internet search.
Aside from being memorable and easy to pronounce, your business name should also be all or a combination of the below:
- Straightforward
- Insightful
- Intelligent
- Relevant
- Compelling
- Innovative
- Interesting
- Fun/funny
The right name can make your business highly memorable and popular amongst people. The wrong one can doom it to failure, never to be remembered again. For this reason, it’s recommended to invest in the assistance of a specialist branding and web design agency when it comes to naming your business, as high-quality, expert advice will certainly save you money in the long run. Agencies have in-depth techniques when it comes to creating new business names, and also know the intricacies of trademark laws, prices and domain extensions too.
Things to avoid when naming your business:
- Strings of numbers
- Geographic names
- Generic names
- Cute names
- Meaningful/sentimental names that outsiders won’t understand
- Long or confusing names
Factors to Consider when Creating a Business Name
When naming your business, you need to determine what you want your name to communicate. Your business name should reinforce the key elements of your business but should also be catchy, creative and impressive. The more it communicates about your business, the less effort it takes to explain what it’s all about.
Once you’ve come up with a handful of ideas, it’s time to perform a trademark search to ensure that your name doesn’t infringe on any trademarks. Once you’ve compiled your list of appropriate business names, it’s time to whittle down your decision by determining which name best fits your objectives and which name describes your company best.
Your business name is your first step towards building a strong brand and is therefore something that should be taken very seriously. The process can take some time, but don’t rush it. Be confident in your decision and ensure that it works across your social media pages, business cards and other materials. Once you’ve come up with a name you’ll need to create a powerful logo that evokes the right emotions and boosts brand awareness. You will also need to take into account font type and colour.
As you can see there are countless factors to take into consideration when it comes to naming your new business and the process can take anywhere between three and nine months to complete.
If you want to enlist the assistance of a specialist agency, look no further. 8 Ways Media are branding and web design specialists who possess endless creativity and experience when it comes to naming businesses and helping them to achieve success.
Get in touch today to speak or fill in our quotation form and a member of our team will get back to you as soon as possible.
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