The world of digital marketing has become a relatively complex one. No longer is it specific to search engine optimisation; today, digital marketing refers to many things including lead generation, high-quality content creation and link building, amongst many others.
Once you’ve designed your website and launched your product you then need to focus your efforts on improving the sales effectiveness of your website. This will help you to turn visitors into buyers.
The best way to do this is to test everything to establish whether or not it actually works. Listed below are some important tests that you need to carry out in order to see major improvements in your sales:
Only Offer One Product on your Homepage
If you offer numerous products or services on your website then the first test you need to carry out is this one. Offering too many products on your homepage can be overwhelming for viewers which can lead them to click out of your site too quickly.
Instead, offer fewer products and present those products with more descriptive copy. This will enable you to really hone in on the benefits of a few unique products which in turn will equate to greater sales. Test this strategy out for a week or two and see if there is a difference in your sales.
Add Credibility to your Copy
One of the easiest ways to add credibility to your copy is to include customer testimonials. Use genuine feedback from clients that expresses how satisfied they were with your product or services, and include a section on your website that explains why your product in particular stands out from the competition.
Revamp your current copy using the testimonials and test it against your previous copy. You will soon see a difference in the level of feedback and number of sales you generate.
Concentrate on Clients
All too many businesses make the mistake of focusing on themselves instead of on their clients. For instance, you might find copy that uses the words ‘I’ and ‘me’ too much. For example, ‘I developed this product with the busy housewife in mind’.
Sift through your copy and replace those words with the words ‘you’ and ‘your’. For example: ‘your new cleaning product will free up hours of time for you to spend with your children’. This makes the client feel like they are being directly spoken to and is a far more persuasive digital marketing approach.
Add Images
Finally, boost the desirability of your product by adding images of those products. Carry out tests by placing the images in different locations to see the impact. Place images at the top of the page with images at the bottom of the page and compare the impact on sales during each test. This will help you to establish exactly where you should place images for maximum sales impact.
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