The summer time can typically be a much quieter period of time for many businesses. But that doesn’t mean that you need to stop promoting your products or services or focusing on your marketing efforts.
Read on for our top tips on how to improve your marketing during the summer months:
1. Make updates to your website
Now is a better time than ever to update your website and make sure that everything is current. Go through old content to make sure that it remains consistent with your current business offerings, methodology and target market. Create a ‘What’s New’ page or section on your homepage that you update occasionally.
2. Improve your SEO ranking
Taking the time to update your website should also mean making improvements to your SEO ranking. You can do this by updating headlines and title tags with keyword-rich phrases and cleaning up copy so that it is of the highest quality whilst remaining keyword-rich.
3. Create a seasonal marketing campaign
This is a greater time than ever to create a seasonal marketing campaign that spreads the word about your business. Company’s such as McDonalds and Starbucksboth offer seasonal products which are highly popular and successful, bringing customers in droves to their businesses every summer.
4. Form partnerships
Forming a partnership with a business that is not in competition with your own is a great way to reach out to a wider potential audience and demonstrates what both companies can offer the target markets.
5. Offer seasonal promotions
If summer is a slow season for your business, why not offer discounts and promotions to generate more traffic. Rather than offering discounts on all of your products or services, consider discounting certain products or services to test the market, or creating a package promotion such as buy one, get one half price.
6. Host an event
The warmer weather is the perfect time to get out there and host an event. Host a cookout or attend a local market, fayre or summer carnival, where you can offer incentives and promotional items, such as pens, keyrings and other merchandise. By keeping your customers happy, you will remain at the forefront of their minds next time they are in the market for your products or services.
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