We are well and truly into 2016. Winter is gradually ebbing away, and with spring just around the corner, let’s take a moment to assess how the first quarter of 2016 has been for your small business.
Has it been a profitable one? Hectic? Quiet? Steady?
The beginning of the year can often be a stressful time for many businesses, particularly once the holiday season is done and dusted. Following Christmas and New Year, that typically ‘relaxed’ attitude taken by your clients dissipates as everything gets back on track. Contracts need signing, projects need approval and new products need launching, so this time of year can actually be a very stressful time for many businesses.
If you feel as if you’re about to burn out under all the pressure, fear not. This handy guide will teach you how to improve your small business for the duration of 2016 in a clever, controlled and effective way…
Invest in a Mentor
It can be difficult to manage each and every aspect of your own business without a little help along the way. Perhaps you are great at all the behind-the-scenes and administrative elements, but when it comes to customer interactions you find it more difficult. Alternatively, perhaps you excel at SEO, but aren’t so clued up on accounting.
Consider investing in a mentor who will help you in any areas where you fall short. There are many ways to find a decent mentor, though networking and word of mouth are two of the most effective ways to meet suitable individuals who can help you where you need it most.
Be Selective
It may seem like a scary prospect, but turning away certain clients is not necessarily a bad thing. Certain individuals will be more appropriate than others as clients, as these people will understand and respect your corporate culture, philosophy and branding. This means that you will be a good fit for one another and can therefore provide the ultimate services for this individual, ensuring that both parties involved are satisfied.
On the other hand, a client that is not a good fit for your business might wind up causing you too much stress in the long run, and it’s therefore not such a bad idea to consider turning your back on such potential clients.
Focus on Quality
No matter how outstanding your staff are or how many products or services you offer, at the end of the day it’s the quality of your products or services that matters. Yes, it’s essential to make your customers feel happy and excited about your brand, but the primary factor that’s going to keep them returning time and time again is a consistently outstanding product or service. Make sure you and your team are delivering exceptional work that you feel proud to be associated with.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
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