Competing for the limelight in an increasingly competitive environment has never been tougher. There are thousands of businesses out there all vying for people’s attention, but there are ways in which you can attract more attention than your competitors and make your marketing efforts more valuable. Read on to find out how…
1. Embrace your Customers
As the saying goes, the customer is always right, so listening to what your customers want is critical to the success of your business. Listening to your audience will play a huge role in boosting your popularity and will enable you to adapt your marketing efforts as necessary.
Instead of assuming what your customers want, use social media platforms to play an active role in engaging with your clients and testing our new ideas. Research has proven that people are more likely to buy from brands that follow through and engage with their audience, so be sure to use the platforms as a form of customer service.
Also, be sure to promptly respond to any emails received from your followers. Swedish multinational clothing company, H&M, are notoriously fast when it comes to responding to customer feedback, and the reason for this is simple. The company knows that for customers to remain interested and loyal in the brand, it needs to show them that it cares about their opinions and feedback.
2. Don’t ignore the old
Despite modern marketing methods such as social media taking over many businesses strategies, this doesn’t mean that you should ignore traditional methods. Yes, social media and other modern tactics have been proven to be effective, but traditional techniques still remain popular and effective.
For instance, email marketing has been around for many years and it remains to this day one of the most powerful ways to engage with your audience and persuade them to take action.
Email marketing is the perfect way to directly reach out to your followers and customers are more likely to visit your website and stay put for longer if they have been directed there via email. To contrast, the chances of your tweet being seen are much lower, especially if customers aren’t looking at their phone at the time you tweet.
As you can see there are plenty of ways to make your marketing efforts more valuable and powerful. Despite competition being rife, you can still stand out from the crowd and inspire your followers to love your brand.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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