Mother’s Day is a very special celebration where husbands, daughters, sons, fathers and grandparents go on the hunt for a special gift that says “I Love You” to that very important woman in our lives. This is the perfect opportunity for businesses to showcase their products or services, tailoring them towards mothers in the hope of enhancing brand awareness, attracting more people to your business and boosting sales.
With Mother’s Day just around the corner, let’s take a look at 3 Mother’s Day-inspired marketing ideas that will help to increase awareness of your brand around this special celebration:
1. Create holiday-themed blog posts
As Mother’s Day gets closer and closer, thousands of people surf the internet to find Mother’s Day-inspired ideas and gifts. As a business, you need to capitalise on this by creating Mother’s Day blog posts that will lead people straight to your website. Incorporate relevant keywords focusing on this special day to boost your SEO success and ensure that your articles end with a call to action that encourages your readers to click on links leading to your products or services.
2. Run social media contests
The first thing to do is optimise your social profiles especially for Mother’s Day by adding some flowers, hearts or anything else related to Mother’s Day to your cover photo and profile photos (see here for Facebook’s specific cover and profile image sizes).
The power of social media should never be underestimated. Use your platform/s of choice to run Mother’s Day-themed social media contests that bring droves of traffic to your website. For instance, you could offer ‘10% off for one week only’, ‘$20 off your next purchase,’ ‘buy one get one free’ or even ‘win $250 spending money by entering our competition.’ There are plenty of ways to attract the attention of your audience and encourage them to get involved with your brand.
3. Reward mothers
Finally, treat mothers with extra care and get your staff to spread the love around this special time of year. Offer incentives for mothers such as a little gift or discount coupon when they make a purchase. Be sure to promote that offer across your social pages, website and next email marketing campaign.
This added incentive will go a long way in creating a memorable brand experience and encouraging your customers to form a strong bond with your brand (see here for 5 more inexpensive ways to show your customers you care).
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