As is obvious by now, Facebook is the world’s largest social media network with more than 500 million followers. What started out as a relatively small platform designed for students has exploded into a highly popular network used by individuals from almost every generation.
Businesses have also realised the potential that Facebook possesses in attracting a wide target audience and encouraging that audience to their websites. Furthermore, it’s a great way for businesses to promote their products or services with ease.
That being said, many businesses fail to use Facebook properly. They do not adopt the right strategies and practices, thus resulting in low returns on investment that leads them to believe that the platform is ineffective.
Facebook is by far the best social media platform for spreading the word about your business, increasing brand awareness and driving traffic back to your site.
Listed below are our top tips on how to market your business properly on Facebook.
1. Optimise your Facebook Page
The first and most important step is to optimise your Facebook page properly. You can do this by creating an accurate description of your business that you feature in your ‘About’ section. This description should contain descriptive keywords that your customers are likely to use in search queries. Your URL should also be included here to encourage people to click through to your website.
You can also optimise your Facebook page by including optimised cover and profile images. These should be of the highest quality with the following pixels:
Cover Photo: 851x315
Profile Photo: 160x160.
Further to the above, you should make the most of pinned posts. Facebook allows admins to pin one post to the top of their page. Since research has found that it’s rare for people to visit your page wall more than once (instead, they access your content via their newsfeed), your page’s primary function needs to be to get people to click on the ‘Like’ button.
2. Get your posts seen by more fans
It’s obvious by now that organically reaching your audience is incredibly difficult on Facebook. For this reason, you need to find creative ways to get your posts seen by more fans, without having to pay to increase your reach. You can do this by using videos as part of your posting strategy, which have been proven to boost organic reach.
You can also analyse your page insights to establish what content is most popular with your followers. Take note of the days and times that are most popular with your fans, in order to determine the best times to post. Finally, any content deemed too ‘promotional’ is given a limited reach by Facebook, so be sure to make all posts interesting, engaging and informative.
3. Use paid options
Although it’s possible to reach your audience organically to a certain extent, paid options should still be considered as a way to successfully market your business on Facebook. If you’ve published a post that has done particularly well organically, why not boost it through targeting by clicking on the ‘Boost’ button? You can also promote posts through the Facebook Ads Manager feature, which gives you increased targeting and budgeting options.
4. Post strategically
It’s important to strike the right balance when it comes to posting frequency on Facebook. Posting too often will likely lead to unfollows whilst not posting enough will lead to very poor engagement levels. If you post less than twice per week your audience will not be engaged at all, but if you post more than twice per day this can also lead to losses in engagement levels. Thus, the ideal number of posts per week for a brand is between 5 and 10, and 4-10x higher for a news or media company.
As you can see there are plenty of ways to use Facebook properly to ensure you are successfully marketing your business and encouraging as many people as possible to check out your website. As previously mentioned, Facebook is the world’s most powerful and popular social media platform, so be sure to use it strategically in order to gain the most out of it.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services including content marketing, SEO and social media marketing, this creative agency offers state of the art, innovative marketing techniques that are guaranteed to drive growth to your business.
Get in touch today to find out how we can help you to use social media effectively for your business.
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