The world of marketing has changed dramatically in the past decade, largely due to the growth in internet usage and even more notably, the popularity of social media. Travel agencies have shifted the way they market themselves and are now able to take advantage of inbound marketing to draw in a bigger crowd.
This article is designed to teach you how to successfully market a travel agency using inbound marketing. Even if you don’t run a travel agency, you can still take inspiration from this article and apply it to your own line of business. Read on to find out more…
1. Define your marketing goals
Identify tangible goals and specify when you intend to meet your deadlines. Establish factors such as:
· How much traffic you want traveling to your website
· How many new leads you want on a monthly basis
· How many leads it takes to gain a new customer
To establish how many blog posts you need to write you need to establish approximately how much traffic the average blog post brings in and how much traffic equals a lead.
2. Develop an inbound marketing plan
After setting your goals, it’s time to develop an inbound marketing plan specific to travel. Identify your target market, the keywords they will use when performing a travel search and the content they will find useful. Create a schedule that outlines which tasks you need to do to nurture your target market and convert them into paying customers. Establish whether your team of staff can fulfil the schedule or whether you need to outsource.
3. Create fantastic content to drive more visitors to your website
Fantastic content should answer travellers’ questions in a concise and compelling way. All content created should be shared across your social media platforms and email marketing campaigns to increase the number of visitors to your site. Tailor your content around the needs of your target market and you will be perceived as a travel specialist who people can resort to for valuable, targeted information.
4. Convert site visitors into leads
So you’ve written superb content and attracted countless people to your website, but these people still haven’t been converted into leads, and untimely, your intention as a travel agency is to convert visitors into paying customers.
To do this, you need to give something free to your customers, such as a detailed e-book about a specific travel location, or a discount voucher at a spa, coffee shop or restaurant. Visitors will gladly give you their contact details in exchange for a valuable offer, which will quickly turn them into leads as you claim your position as a top travel agency.
5. Turn leads into travellers
Once you gain your leads by getting their personal information and travel destination, you can let the sales process begin. Supply your leads with country-specific travel information and other targeted content. Provide them with an immersive, tailored content experience and they will surely select your agency over another when it comes to booking travel.
6. Test and test again
Finally, no inbound marketing strategy can expect to experience success without testing everything thoroughly. Track the progress of each blog entry, from which post created a lead who converted into a paying customer. Establish what works and avoid what doesn’t in order to allow your agency to grow, flourish and succeed.
About 8 Ways Media
8 Ways Media is an internationally recognised branding and web design agency offering 8 main services including web development, online marketing, offline marketing and more. This Swiss Media design agency has provided web design and branding services for a wide array of businesses and continues to inspire and influence countless businesses from across the globe.
8 Ways Media is a highly creative agency that focuses closely on the latest parallax designs and technological trends. The company, which features a team of 98 passionate and creative employees, offers bespoke solutions for each and every one of its clients.
To learn more about the services available at 8 Ways Media, please visit www.8ways.ch or contact info@8ways.ch.
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