Modern-day high-street shopping is now all about the experience, as opposed to the product. Because of this, retailers are now using sophisticated technology to deliver an experience that won’t be forgotten!
Below we bring you some examples of established retailers using technology to bring their brands to life and change the high-street shopping experience:
Lego
Lego uses some very intelligent marketing methods to maintain its popularity, including clever e-mail marketing solutions. In-store, they’ve implemented augmented reality powered kiosks and product boxes. When scanned by customers they can test out the product and see exactly how they will look once completed, in 3D. This is a great way to bring the shopping experience to life and also inspire more shoppers to make that purchasing decision!
Adidas
Adidas use radio-frequency identification (RFID) technology to assist customers with the buying experience. When a customer places an item in front on a store’s mirror they can obtain information about materials, design and so on. Also, when a customer takes a product into the changing room, they are greeted with a mirrored display providing additional information on what outfits work well with their potential purchase.
Burberry
Burberry stores are incredibly interactive, offering a highly sensory shopping experience that blurs the lines between the online and offline worlds. Full-length screens adorn their flagship store, which is surrounded by hundreds of speakers streaming live fashion shows. The intention is to immerse the shopper into the world of haute couture fashion whilst replicating the experience of shopping on burberry.com.
Kate Spade
American fashion brand, Kate Spade, launched interactive touch-screen storefronts at four separate locations across downtown Manhattan. When shoppers approached the screen, they were able to browse through a selection of 30 products and head to the checkout, all from the storefront. This 24-hour shopping experience was intended to blur the lines between online shopping and brick-and-mortar retail.
Technology is here to stay and brands have to branch out to enrich the shopping experience and keep customers on their toes! If you’re seeking ways to improve the user-experience in your brick-and-mortar store, the above examples are a great starting point!
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