A leading web design is a website that has a compelling design, is beautifully presented with exceptional spelling, grammar, syntax and fantastic overall use of language. The site should have a very short loading speed (think 2 seconds or less) and should engage users from the moment it is opened.
Modern Site; Modern Business
A site with a modern web design gives the impression of a business with a current and contemporary philosophy and outlook. If your site gives the impression that it was freshly designed then people will be more likely to invest in your business, but if you have a standard web design that you haven’t updated in years, this can immediately put the visitor off, which impacts negatively on leads.
A Responsive Web Design
The site should also be fully responsive to ensure that it is easy to view, no matter what device it is being used on. There are countless appealing web design options available today, including parallax scrolling, which takes the user on a journey from the start of the website to the end, and ultimately keeps them engaged for longer through the overall design of the site.
This in turn makes the site visitor feel more welcome on the site, which encourages them to stay put for longer (and even return again). As they become more affiliated with your brand on an emotional level, they become more likely to buy into your brand, which automatically enhances leads.
Well-Written
Your site should be packed with consumer-friendly content that is tailored to appeal to your specific target market. The language that you use should reflect this (i.e. not too formal or informal, depending on your audience) as you need to speak directly to your customers in their language. This also makes site visitors feels a strong association with your brand, which in turn makes them feel compelled to become regular customers and buy your products or services time and time again.
Useful Information
Your site should also be brimming with useful information that provides value to your readers. Incorporate a blog onto your site as this is not only good for search engine visibility, but also for your brand. People will come to love and trust your website as the perfect resource for gaining the right information on a particular topic. Be sure to syndicate all blog posts onto your social media profiles for enhanced exposure.
In Summary
A modern, responsive web design that is well-written and packed full of valuable information can have a powerful and positive impact on the generation of interest into your products or services, so it is absolutely worth investing the time and the money into a beautiful web design.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to create a contemporary, professional web design.
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