Web design is something that has become significantly more popular and important over the years. Traditionally, a website stuffed with keywords and featuring a bland, lifeless design was considered as acceptable by Google and other search engines, but today, the web design stratosphere is an entirely different story.
A killer web design is a vital component of your business as without one, visitors to your site will be less likely to consider you as a professional and qualified option. A leading web design reflects the philosophy of your business, demonstrating that you are a passionate business with a contemporary outlook. This in turn will encourage people to invest in your business.
Listed below are some top tips on how to create a killer web design:
Review your Content & Layout
Websites today need to feature immaculate content that is regularly updated. When you regularly upload content, Google is more likely to crawl and index your site, pushing it higher and higher up in applicable rankings. In addition, people are also able to find your website more easily when performing searches.
Your website should also feature a clean layout with plenty of white space, paragraphs and subheadings. The back end of your website also needs to be appropriately coded, with metadata, such as meta titles and meta descriptions, being completed for every page of content uploaded.
Retaining User Interest
Overall, your site needs to encourage users to stay put for longer. Today, it can be incredibly difficult to encourage site users to stay on a single web page for more than a few seconds, but with a captivating website featuring meaningful content, people will feel more inclined to linger for longer.
When browsing through your website, ask yourself the following questions:
· Will users find good reason to stay put on your website for longer?
· Would you regard your website as beautiful as well as being useful?
· What will visitors gain from the experience of visiting your site?
· Will they be entertained? Inspired? Empowered?
Whatever your intentions, be sure they are appropriately reflected in every aspect of your site, including the homepage, landing pages, images, content, colour schemes and logo, as well as all social media pages. Everything about your business should flow from one element to another, giving current and potential customers a holistic, positive impression of your brand that inspires them to make a purchase.
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