As with outdoor advertising, indoor advertising has gradually dwindled in popularity as businesses flock to more contemporary marketing measures such as online marketing. With millions of people using the internet every single day, businesses are now placing a greater emphasis on social media management, high quality content creation and search engine optimisation to boost traffic to their websites and increase revenue channels.
However indoor advertising does have the power to compel viewers and make a difference to business. Marketing companies are now creating unique, innovative advertisements that appeal directly to the right audience in an isolated setting where competition is not an issue.
For example, by placing your advertisements in the right geographic location and venue you will be able to reach your target audience in a captive situation where they will be focused specifically on your ad campaign.
Indoor advertising includes anything from:
- Bathroom ads
- Poster ads
- Bar media
- Sports media
- Night clubs
- Gyms
- Hotels
- Theatres
- Mirror clings
- Stall doors
Indoor marketing has endless benefits, including:
The ability to reach out to your target market with ease
By selecting the right location and venue you will be able to bring your indoor advertising campaigns close to those that matter.
Strong retention levels
According to research, indoor ad campaigns generate stronger retention levels than traditional marketing campaigns, with an average viewing time of between one and three minutes. This ensures your ads are seen for longer and in isolation, versus another print advert that is seen amongst endless competition (for example, in a newspaper).
Unlimited creativity options
Today’s marketing agencies truly think outside the box, creating brilliant, strategic ad campaigns that are innovative, creative and clever.
National Coverage
With indoor advertising a large target market can easily become well aware of your goods or services, boosting brand awareness and adding value to a business.
Cost Effective
Indoor advertising is also incredibly cost effective. Compared with traditional offline advertising methods such as printing materials or targeted mail services, indoor advertising is high value for money that completely undercuts all other print media solutions when situated in the right location.
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