As a business leader, it can be easy to assume that your knowledge and expertise of your given industry stands you in good stead. Perhaps you’ve been operating in your particular industry for a number of years and feel as if you have acquired the experience and wisdom necessary to lead a business in the right direction.
Though this might certainly be the case, it’s important to note that if you began your career ten, twenty or thirty years ago, things have changed considerably in the world of business and the industry continues to grow and evolve with the passing of each day. What was expected and accepted as business standard twenty or thirty years ago might today be frowned upon, and as such the time might have arrived for you to unlearn some business lessons that you acquired some years ago.
Some of the biggest changes that have taken place in recent years include a surge in mobile phone usage, a dramatic shift to the online world, communication taking place via email, WhatsApp and other social online apps and an emphasis on user experience. So what do business leaders and businesses in general need to unlearn? Read on to find out…
Closed business culture
The traditional business paradigm was a closed, private one that rarely revealed business systems or processes. This was traditionally regarded as intellectual property and revealing these elements to the public was a one-way ticket to theft from the competition.
Today, it’s important to open up and reveal information about your business through blogs, eBooks and audios. This enables you to interact with your clientele and build strong brand awareness with them, which, in a highly competitive, overly saturated business environment, is fundamental if you want your business to thrive.
Online is the new offline
Though offline marketing is still important, online marketing has become notably significant in the past decade. Business leaders need to learn that the digital landscape is vast and highly important, and simply cannot be ignored. Setting up a business blog, placing an emphasis on SEO, operating social media pages and sending out regular email marketing newsletters is essential if you wish to enhance brand awareness and maximise your target market potential.
Keeping it local
Thanks to the internet, it’s no longer necessary to keep your business on a purely local scale. With the right tools and research it’s possible to reach out to a huge international audience and attract worldwide traffic to your website, even on the most limited budget. Email and online chat tools such as Skype and Facebook allow businesses to operate from anywhere but reach out to clients on the other side of the globe. Be sure to educate yourself about the necessary tech skills that are now required in almost any industry if you wish to get ahead in the world of business.
So do you need to unlearn any of the above-mentioned lessons? Let us know by leaving a comment on our Facebook page!
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