Many of the world’s most famous luxury brands are also some of the most influential. These brands, including Rolex, Cartier, Chanel, Gucci, Louis Vuitton, Swarovski and Versace, all evoke feelings of prestige, sophistication and heritage. These brands know their audience very well and how to appeal to them appropriately using an engaging approach to marketing that doesn’t disappoint.
Read on for 3 lessons from some of the world’s most influential luxury brands:
Remain at the forefront of your customers’ minds
Many of the world’s most luxurious, influential brands, such as Cartier, Versace and Chanel, post regular updates on their social media pages around four times per week. This enables them to remain at the front of the minds of their high-value customers, ensuring that those customers feel valued, respected and up-to-date about the latest exclusive announcements, products and designs.
Building a rapport and sense of community with your audience helps to build your brand’s credibility, attracting your precise target market time and time again. There are millions of people logged into Facebook, Twitter, Instagram, Pinterest and LinkedIn at a given moment that it would be foolish not to post regular updates about your business and keep them informed about your latest goings on. Whether or not you are a luxury brand, it’s important to remain at the forefront of your customers’ minds.
Be confident in all that you do
Luxury brands are also incredibly confident in all that they do, and this is a fundamental step in building the foundations of a luxury brand. Luxury brands seem to ooze an inherent confidence in the value of their brand and in the quality of their products or services.
Instead of focusing wholeheartedly on their own content, these brands frequently publish content on their social media pages from third party sources, such as the latest insight into the luxury market, thus reinforcing their leadership, knowledge and expertise.
Go visual
Marketing and advertising are all about the visual. Whether you’re creating a video, a print ad or a digital ad, it needs to be aesthetically appealing, beautiful and engaging. Cartier recently published a visually beautiful advert promoting its new Clé de Cartier watch designs. The advert generated hundreds of likes and comments within a short period of time, catapulting the company even further into the limelight.
Visual appeal is fundamental to the success and impact of an advert. Though content marketing will always be important in engaging your audience and keeping them informed, such content needs to go hand in hand with the visual.
Influential luxury brands can teach us a great deal about how to operate our businesses and succeed in the online and offline world. As you can see, branding is all about remaining in your audience’s memories, focusing on the visual and being confident in everything that you do.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.
P.S. Don’t forget to check us out on Facebook!
Related articles.
