Rolls-Royce is a world-renowned English car brand that was founded in 1906. Regarded as one of the most famous car brands in the world, it is a powerful and beautiful car brand that never fails to deliver on simplicity and excellence.
Rolls-Royce cars are incredibly costly and not designed for people of a 'general income'. This is an exclusive brand that is only available to the elite, appealing to a high-net-worth target market who fall into one of two groups: Old Money or New Money.
Rolls-Royce clientele are almost all self-employed, entrepreneurs, heirs of large fortunes or royalty. A typical client of Rolls-Royce is a person with between three and five homes, a large collection of luxury cars and a net worth of around $30 million.
Listed below are 3 ways in which this luxury, exclusive car brand maintains its reputability:
Focus on Brand Consistency
As a brand that has been around for more than a century, Rolls-Royce is the modern embodiment of the British ultra-luxury, high-class saloon. Since it came under ownership of German Car Company, BMW, the brand has had to work particularly hard to maintain its British lineage as a reliable, ultra-luxurious car brand designed for the ultra-rich.
Offer Customers Something Unique
Rolls-Royce’s clientele are part of a very elite niche. As such, Rolls-Royce does not take the contemporary approach to marketing that many car manufacturers have been known to take (such as social media marketing).
Instead, it opts for traditional marketing such as event marketing, where exclusive customers (and potential customers) are given the opportunity to test-drive a Rolls-Royce car and even meet with the designers of a particular model.
Provides Emotional Rewards
There is simply no sneaking around in a Rolls-Royce. Wherever you travel in a Rolls-Royce, people are guaranteed to look on in awe as they watch this impressive vehicle navigate the streets. Acquiring a Rolls-Royce is an exceptional experience that indulges the owner, offering him or her an experience of opulence, refinement and superior craftsmanship.
Closing Thoughts
Rolls-Royce has prospered for more than a century thanks to its attention to detail and focus on excellence. Anyone who has the privilege of owning a Rolls-Royce knows that the experience of driving one is simply unmatched by other brands.
Though it is hard to compete with a brand as established and revered as Rolls-Royce, it is still possible to learn a thing or two from this respected manufacturer. Providing your clients with a unique, consistent and high-quality experience is one of the first steps to becoming a successful and notable brand that is able to stand the test of time amongst the competition.
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